and American whiskey .
Lucas Bols is responding to the hype with a newly robust portfolio of zero proof options . There ’ s Damrak Virgin , a fusion of 10 botanicals from the original gin recipe , as well as Pallini Limonzero , which uses the same Sfusato lemons from the Amalfi Coast as its boozy limoncello counterpart . The Fluère lineup of no-alcohol cocktails — raspberry , spiced cane , smoked agave and bitter — are all produced using hydrosteam distillation .
Prior to no and low alcohol going mainstream , Chinola launched a low ABV passion fruit liqueur . According to the brand ’ s Co-founder and CEO , Andrew Merinoff , Chinola has grown tenfold in the past three years , coinciding with the increased popularity of low ABV options . He thinks this trend is showing no signs of slowing down .
“ What we see is that consumers are not abstaining from consuming alcohol ,” he notes . “ They are alternating between traditional spirits and no and low ABV options , with the primary concern being the quality of ingredients .”
THE RISE OF NO-ALCOHOL BEER
The beer sector also has plenty of brands brewing up the latest zero proof concoctions . New Realm Brewing Company just released their first NA beer in 2023 : Non-Alcoholic Hazy IPA . To remove the alcohol from the beverage , the company uses a vacuum distillation process that helps keep the flavor and body of the beer while removing the alcohol .
Over the past 24 months there have been a flood of new NA beers brands and styles launched , which is bringing variety for the consumers to try for any occasion , according to Dave Deuser , CEO of Sales and Marketing , Radeberger Gruppe USA .
“ No-alcohol beers in particular are being consumed post exercise or after a certain achievement in a celebratory way ,” he says . “ When you think about people getting together over a beer , it ' s a friendly and happy occasion and no-alcohol beer fits into that occasion just the same as a ' regular ' beer .”
Kissinger also notes that beer is currently dominating the no and low alcohol space . “ By contrast , beer is beer no matter how much alcohol is present . It ’ s still grain and water , flavored with hops and fermented with yeast ,” he says . “ That authenticity , along with the massive amount of resources brewers invest in developing lower- and no-alcohol brews , is a big part of why beer is dominating this space .”
THE FUTURE OF NO AND LOW ALCOHOL BEVERAGES
There seems to be no sign of this trend slowing down , and even larger brands are also taking part . White Claw just released a zero proof seltzer , brand new to this year . According to the company , they taste the same as the regular malt beverages and come in a variety of flavors such as Black Cherry
Cranberry , Mango Passion Fruit , Peach Orange Blossom and Lime Yuzu .
There ’ s still a long runway for the industry , so the sky ’ s the limit for more brands to get involved . According to Kissinger , the key will be shifting consumers to these products .
“ At an individual level , social trends like Dry January give people the chance to try new products and approaches to see what works for them and what they enjoy ,” he says . “ These products open up commercial opportunities because they can help extend occasions , particularly in the on-premise , by allowing consumers to remain in beer occasions while moderating their consumption of alcohol .” www . beveragedynamics . com 2024 NEW PRODUCTS GUIDE 5