IT ’ S TIME TO RESTOCK
NEW PRODUCTS
GUIDE
Beverage Group Vice President Jeremy Nedelka 763-383-4413 jnedelka @ epgacceleration . com
Editor , On-Premise Melissa Dowling 763-383-4442 mdowling @ epgacceleration . com
Editor , Off-Premise Kyle Swartz 763-383-4447 kswartz @ epgacceleration . com
Trade Managing Editor Krystina Skibo 763-383-4419 kskibo @ epgacceleration . com
National Account Director Debbie Rittenberg 763-383-4455 drittenberg @ epgacceleration . com
Marketing and Engagement Sales Manager Jamie Boldt 763-383-4456 jboldt @ epgacceleration . com
Associate Managing Art Director Nicole Siewert
Sr VP / Audience Development Joanne Juda-Prainito
CEO Marion Minor
Beverage Dynamics , Beverage Wholesaler , Cheers and StateWays are published by EPG Brand Acceleration Editorial and executive offices at 7760 France Avenue South , Suite 810 , Bloomington , MN 55435 .
Happy New Year ! As we all make the transition into 2024 and get ready for the year ahead , we hope we can make your start just a little bit easier with our New Products Guide .
With hundreds of new products making their debut last year , we wanted to feature them all into one easy-to-read guide . Our New Products Guide recaps all of those that appeared throughout the Beverage Information Group ’ s websites in 2023 . From spirits to beer to wine and everything else , it ’ s all in here .
As the beverage alcohol industry continues to expand , it can be tiresome to keep track of any new releases . And that ’ s where our guide comes in handy . We did the hard work for you , jamming in as many 2023 releases as we could find so that you could scroll through and see if you missed any noteworthy products .
Whenever possible , we provided you with the supplier and producer information , product website and suggested retail price . So if something catches your eye , you can easily place an order .
As you peruse through this guide , it ’ s important to note some trends that shaped the industry last year . With more consumers turning toward no and low alcohol beverages , a variety of zero proof products launched in 2023 . And many experts believe this trend will continue to flourish .
Data from IWSR found that consumer demand for this sector rose more than 7 % in volume across 10 key global markets in 2022 . The no and low alcohol category is forecast to post a CAGR topping 7 % into double digits through 2026 .
Another noteworthy trend is the continued growth of RTDs . While hard seltzers have been seeing a slight decline in sales , spirit-based RTDs are stealing the spotlight and pushing the category forward .
Inside our New Products Guide , you will also find special features on newly released celebrity-owned , RTDs and no and low alcohol beverages . It ’ s time well spent to read through each section and see what 2023 brought to light .
We hope our guide serves you well and we will be back early next year to recap everything new that hit retail shelves in 2024 .
Krystina Skibo Trade Managing Editor kskibo @ epgacceleration . com 763−383−4419
IN THIS ISSUE
4 2024 State of the No and Low Alcohol Beverages Industry The growing desire for betterfor-you drinks . By Krystina Skibo
7 2024 New Products List Contains all the new beverages released in 2023 . By Krystina Skibo
17 Celebrity-Owned Brand Releases The top celebrity-owned product releases from 2023 .
18 Refreshing RTDs That Made Their Debut in 2023 The top RTD releases from 2023 .
www . beveragedynamics . com 2024 NEW PRODUCTS GUIDE 3