4 • September 2026 • Powersports Business

ACCELERATE

• CONTINUED FROM PAGE 3

best and brightest in the industry. Recipients of Powersports Business’ Rising Stars, Best in Class Dealership and Women with Spark awards will be celebrated on stage and invited to an exclusive cocktail reception.

As AIMExpo continues to build momentum, more of the industry’ s leading brands, dealers, media and events are coming together to give dealers greater access to the resources, insights and connections they need to succeed— without requiring them to travel to multiple events throughout the year. This consolidation creates a unique opportunity for dealers to fully immerse themselves in the business of powersports through a concentrated period of education, networking and industry engagement.

Winners of the 2025 PSB Honors Awards are celebrated during the Accelerate Conference.

Both the Accelerate Conference and AIMExpo have experimented with different locations and venues throughout their history. After being in Orlando for its first four years, the AIMExpo also held its show in Columbus, Ohio, and Las Vegas, and its 2026 event took place in Anaheim, California. PSB Accelerate started in Orlando in 2022 and has since been held in Dallas, Atlanta, and Charlotte before returning to Orlando in 2026. www. powersportsbusiness. com Editorial and Sales: 763.383.4400 Subscriber Service: 763.383.4492

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Four Rivers Harley-Davidson is among the nation’ s largest Harley-Davidson dealerships and has earned 15 Bar & Shield Awards from Harley-Davidson Motor Co. recognizing dealership performance and customer service. The dealership will be renamed Towers’ Bourbon Barrel Harley- Davidson and will remain at its current location.

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Performance Brokerage Services has announced the sale of Four Rivers Harley-Davidson in Paducah, Kentucky, from owners Eddy Soberon and Eric Sternberg to Harley-Davidson dealer Steven Towers.

The acquisition expands Towers’ dealership portfolio to seven Harley-Davidson locations and marks his first dealership in Kentucky. Following the transaction, the dealership will be renamed Towers’

See Steven Towers, Page 6