Automate deal workflows Streamline document prep Capture signatures digitally Validate buyer identities Integrate with existing dealer software
Learn how at appone. net / pbm
www. PowersportsBusiness. com
ATV / UTV
Powersports Business • September 2026 • 31
2026 to be the company’ s best year yet and anticipates finishing ahead of its initial goals.
DEALER OPPORTUNITY EXPANDS Scullion also sees continued opportunity to expand Can- Am’ s dealer network, particularly in the off-road segment.
BRP expects to add dealers over roughly the next year, but Scullion emphasizes that growth will remain disciplined. Dealer profitability is the company’ s primary objective, with new dealers evaluated on whether their territories can support a profitable business.
That focus reflects a broader lesson from the post- Covid market: growth in units does not automatically translate into healthy dealerships.
For dealers, the 2026 UTV market therefore may not be about chasing a dramatic increase in total unit volume. It’ s about understanding where the market is moving and making sure the showroom has products for both ends of the customer spectrum.
Customers are gravitating toward cabs, HVAC, comfort and versatility, while the sport segment remains under pressure. At the same time, companies such as Denago see a substantial group of buyers looking for a simpler, more affordable way into the category.
The UTV market may be relatively stable in terms of volume, but the product mix is changing quickly. As
On the recreation side, HVAC models such as the Polaris Xpedition have raised the premium bar to a new level.
Scullion puts it, the industry is experiencing“ a significant shift” within the category.
For dealers, that makes the right showroom mix— from affordable utility machines to premium cab-equipped crossovers— and the ability to explain the differences between them more important than ever.
Simplify Lending. Maximize Results.
Automate deal workflows Streamline document prep Capture signatures digitally Validate buyer identities Integrate with existing dealer software
Learn how at appone. net / pbm