30 • September 2026 • Powersports Business

That gives dealers another way to address the changing UTV customer. While one buyer may be willing to spend well above $ 20,000 for a cab, HVAC and premium technology, another may simply want a capable machine for the farm, property or trail without stretching the household budget.

Denago’ s strategy also goes beyond a low sticker price. Garibyan says reliability and longevity were priorities from the beginning, with the drivetrain designed for long service life and easy maintenance.

Polaris has been the market leader in HVAC-equipped UTVs with the Ranger XD and Xpedition models. But will it last?

Denago Powersports General Manager David Garibyan says his company saw that gap while planning its first UTV.

“ Denago Powersports has always focused on value,” Garibyan says.“ When we began product planning, the Ranger 500 was our target. I believe we may have gone a little overboard with all the features, but it will pay off in the long term.”

The resulting RanchHawk 650FI carries a $ 9,999 MSRP, putting it squarely into a portion of the market Garibyan believes has been underserved.

“ We recognized a trend showing that affordable powersports vehicles are missing from the market,” he says.“ The RanchHawk addresses this gap; currently, the entire industry has fewer than four models in the sub- $ 12,999 category.”

Garibyan acknowledges that features such as HVAC have strong appeal, but says they also drive prices higher.

“ While features like HVAC are great to have, they come at a high cost, and we believe a cost-effective vehicle is truly what consumers are looking for,” he says.

DEALER INVENTORIES NORMALIZE For dealers, one of the more encouraging developments in 2026 is that inventory conditions appear to be improving.

Scullion says Can-Am dealers are seeing strong sentiment, with relatively low inventory levels and supply moving quickly enough to keep pace with demand.“ Things are going well,” he says.

More broadly, Scullion says the industry has improved considerably from the inventory problems that followed the pandemic, although some OEMs continued producing 2025 models later than expected, creating pockets of excess inventory and additional promotional pressure.

“ We’ re much better than where we were last year,” he says.“ Things are normalizing out.”

BRP moved earlier to address its own inventory situation, Scullion says, completing its recreational vehicle inventory cleanup the previous fall. That has allowed the company to enter the current model-year cycle without the same level of pressure to discount older inventory.

Denago, meanwhile, reports strong growth from a much smaller base. Garibyan says the company currently has 220 dealers, with year-to-date performance more than double that of 2025. He expects the second half of

On the other end of the spectrum is the value category. These are mostly the Tier 2 brands such as Denago, Massimo and others. Denago says they targeted the Polaris Ranger 500 for an affordable model, but they loaded it with premium features.