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AFTERMARKET
Powersports Business • September 2025 • 29
AFCO expands aftermarket portfolio with acquisition of Custom Dynamics
AFCO Performance Group, LLC, a motorcycle and automotive aftermarket products manufacturer, announced on Aug. 1 its acquisition of Custom Dynamics, an aftermarket motorcycle lighting and electrical components company.
Founded in 2002, Custom Dynamics manufactured high-quality LED solutions designed to improve safety, visibility, and style. AFCO President Jeff Scales says the
acquisition will be an excellent addition to the AFCO Performance Group family of aftermarket brands.
“ The strategic acquisition of Custom Dynamics is another step in our commitment to delivering best-in-class products and services to motorcycle and automotive aftermarket customers,” says Scales.
David Pribula, founder of Custom Dynamics, says,“ Our goal has always been
to lead the motorcycle aftermarket industry with innovation, reliability, and exceptional customer service.”
Pribula will continue to oversee Custom Dynamics as president and help lead the transition for customers, employees, and partners.
AFCO says the acquisition further solidifies its position as a premier provider of aftermarket solutions, reinforcing its dedica- tion to product excellence, customer satisfaction, and industry leadership.
Financial terms of the acquisition were not disclosed.
Founded in 2002, Custom Dynamics manufactured high-quality LED solutions designed to improve safety, visibility, and style.
Fly Racing and WPS double down on Pro Motocross and 2026 MX collection
Western Power Sports( WPS) and Fly Racing are reinforcing their commitment to motocross with continued partnership support for the 2025 Pro Motocross Championship, highlighted by title sponsorship of the Fly Racing Washougal National, held July 19 at the iconic Washougal MX Park.
Now in its second year, the Military Appreciation Race added a patriotic focus to the event, with military-themed bike graphics, rider gear, and tributes including a veteran parade lap and helicopter flyover. One special guest, Army veteran Mike Matula, was honored with a bucket-list trip to the race through a partnership with the Veteran MX Foundation.
The eighth round of the Pro Motocross Championship— also part of the SuperMotocross World Championship— was broadcast live on NBC, showcasing the event’ s prestige and growing national attention.
“ As a Pacific Northwest company, it means a lot to have a title race in our backyard,” says Anthony Armsby, vice president of marketing and e-commerce at WPS.“ It’ s a privilege to support both this incredible race and our service members.”
WPS, founded in 1960, distributes over 150,000 powersports products to more than 14,000 dealers worldwide. Fly Racing leads its house brand portfolio and has quickly risen to elite status in motocross apparel. The brand had a banner year in 2025, with Cooper Webb claiming the 450SX Supercross title in his first season with Fly. Webb
headlines a stacked rider roster alongside R. J. Hampshire, Chance Hymas, and international MXGP stars like Simon Laengenfelder under the Red Bull KTM DeCarli team.
That momentum carries into the 2026 Fly Racing collection, which the company says will be its most advanced yet. Headlining the lineup is the debut of the Formula S, the first smart off-road helmet. The new gear integrates top-tier safety tech, race-ready fit via the BOA Fit System, and bold style updates, including a new collaboration with Jeremy“ Twitch” Stenberg’ s DBK line.
As the championship heads into its final stretch after a brief break, Fly Racing’ s influence continues to shape both the sport and the marketplace— with a blend of innovation, athlete support, and community focus that powersports dealers across North America are watching closely.
Dealers can explore the full 2026 Fly Racing collection and WPS offerings at wps-inc. com.
Top: Fly Racing and WPS double down on Pro Motocross and 2026 MX collection.( Image: Fly Racing / WPS) Above: Western Power Sports and FLY Racing reinforced their commitment to motocross with continued partnership support for the 2025 Pro Motocross Championship.
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Father-daughter duo share passion for dealership
NVP impresses in Milwaukee!
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MARKETING SOLUTION pass their issue along to at least 2 additional people share charts and graphs seen in PSB say the content is vital, can’ t imagine life without PSB
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Father-and-daughter duo Mike Venziano and For 2025, Polaris offers an expanded warranty across
Misty Rohdes own Rich’ s Yamaha of Lockport, the Ranger lineup, new trim offerings, refreshed style,
Illinois, and passionately run their dealership updated colors, and graphics on select models, and alongside other family members. upgrades to its RZR Pro line. Photo courtesy of Polaris
Accelerate opens early bird registrations!
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For those adding the Powersports Business Accelerate Conference to their 2025 calendars, we invite you to register today to receive the early bird discount!
3
In a nostalgic return to its roots, the Best Operators Club( BOC) just celebrated its 36th anniversary in Madison, Wisconsin— the very place where it all began in 1988.
Service tech buys dream dealership, continues wrenching
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The 2024 North American NVP Product Expo at the newly expanded Baird Center on September 7−8 exceeded expectations and broke new ground with its extensive floor plan.
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