30 • September 2025 • Powersports Business

Amsoil has introduced a new 100 % synthetic ATV / UTV continuously variable transmission( CVT) fluid, designed specifically for use in Polaris Steeldrive CVTs. The fluid is formulated to deliver consistent performance and protection under demanding conditions.

Modern CVT systems, such as Polaris’ s steel-belted designs, are built to improve torque and power delivery, but they can also generate increased heat and wear, especially under heavy loads. Amsoil’ s new CVT fluid is designed to reduce metal-on-metal friction, minimize shudder, and maintain film strength in high-pressure environments.

According to Len Groom, Amsoil’ s director of product marketing for powersports,“ These machines are built to

Right: The 100 % synthetic CVT fluid is compatible with Polaris Steeldrive systems and is positioned as an alternative to OEM fluids.( Photo: Amsoil) Far right: Polaris Steeldrive cutaway from a Ranger XD 1500.( Staff photo)

work hard. We developed this CVT fluid to deliver dependable performance and protection for riders who push their equipment.”

The fluid is compatible with Polaris Steeldrive systems and is positioned as an alternative to original equipment manufacturer( OEM) fluids. It is also suitable for use in other applications where a similar specification is required.

Dealers can contact their Amsoil representative or visit Amsoil. com.

Western Power Sports( WPS) has announced a new distribution partnership with Bridgestone Motorcycle Tires, further expanding its premium tire offerings to powersports dealers across the country. Effective Aug. 1, WPS will offer Bridgestone’ s complete line of street and off-road motorcycle tires through its nationwide network of distribution centers.

“ As a customer-focused company, we’ re always looking to strengthen our offering for dealers. Bridgestone is a leader in tire technology, performance, and reliability,” says Trey Turner, vice president of sales at WPS.“ Adding this iconic brand gives our dealers even more tools to stay competitive and meet the needs of today’ s riders.”

The partnership reinforces WPS’ s position as a full-line distributor for aftermarket powersports products. With over 64 years in business and more than 150,000 products in its catalog, WPS has built a reputation for fast service, dependable delivery, and toptier product selection.

“ Bridgestone is excited to team up with WPS to expand access to our motorcycle tire lineup,” says Jared Williams, general manager of the Bridgestone Motorcycle Tire business in the U. S. and Canada.“ WPS brings an unmatched dealer network and service infrastructure, aligning perfectly with our focus on performance and innovation.”

Bridgestone’ s motorcycle tire line includes racing and street products designed to serve riders across disciplines, from motocross to road racing to everyday commuting.

Western Power Sports distributes from warehouses in Idaho, Georgia, Indiana, and Texas, and has been part of Arrowhead Engineered Products since 2022. The company’ s broad portfolio covers motorcycles, ATVs, snowmobiles, and watercraft, and it continues to be one of the fastest-growing

WPS will offer Bridgestone’ s complete line of street and off-road motorcycle tires through its nationwide network of distribution centers.( Image: WPS Inc.)

powersports distributors in North America. Dealers can begin ordering Bridgestone tires from WPS effective immediately.

HOTPRODUCTS

1” APE HANGER TOURING HANDLEBARS These Drag Specialties 1-inch handlebars are available in a 12-inch Ape Hanger style in a chrome or gloss black finish. Made of seamless steel tubing, the bars are knurled and slotted for internal wiring. Available for’ 24-’ 25 FLHX / FLHXU and 23-25 FLHXSE models. Made in the U. S. Suggested retail of $ 155 for chrome and $ 130 for black.

PERFORMANCE PREDATOR 2-UP SEATS Drag Specialties Seats Performance Predator 2-Up Seat features a 5 ¾-inch driver support with unique styling and is made narrower up front for better leg clearance. The seating area is contoured for maximum comfort, with the rear portion measuring 8 ¾-inch wide for easy riding. The 3 / 16-inch thermoformed ABS seat base gives the perfect fit, while the carpeted bottom and rubber bumpers protect your bike’ s paint. Available in Double diamond stitch with black, silver or red thread. All seats include mounting hardware and are designed to fit’ 97-’ 07 FLHR and’ 06-’ 07 FLHX models. Made in the U. S. with a suggested retail price range of $ 464- $ 485.

PUSHROD TUBE KIT Add style to your M8 engine with a chrome pushrod tube kit from Drag Specialties. The kit includes the upper and lower pushrod tubes, clips, cups, springs, washers and O-rings. One kit will finish a complete engine. Fits all’ 17-’ 25 Milwaukee-Eight models and has a suggested retail price of $ 127.

REAR BRAKE CALIPER KIT The Drag Specialties Rear Brake Caliper Kit provides the same reliable braking time after time. Rear caliper accepts OEM bolts and comes with brake pads and bleeder screw. Available in a matte black finish for’ 15-’ 17 Softail models and have a suggested retail price of $ 352.

Arrowhead Engineered Products.......... 27 Big East Powersports Show.............. 17 Denago Powersports................... 16 EPG Brand Acceleration.............. 28-29 Evolution Electric Vehicles............... 31 Massimo Motors....................... 19

ADVERTISER INDEX

North American Bancard................. 6 PARTS UNLIMITED..................... 2 Performance Brokerage Services......... 15 Protective............................. 8 Recreational Dealer Solutions, LLC....... 7, 9 Torque Group......................... 32