Powersports Business September 2025 | Page 28

28 • September 2025 • Powersports Business

AFTERMARKET www. PowersportsBusiness. com

One tool, two solutions for dealers

BY BRENDAN BAKER EDITOR-IN-CHIEF
Battery Tender’ s Charge N Start 1200 is designed to tackle two common headaches in the powersports world: dead batteries in the service bay and slow seasonal accessory sales.
Available in two versions— the 1120( 1A charger / maintainer) and the 4120( 4A charger / maintainer)— it combines a 1,200A peak
portable jump starter with a multi-chemistry smart charger in one compact unit.
We tested the 1120 model on everything from a long-dead scooter to a stranded family car. The jump starter performed flawlessly, easily spinning over engines that had sat for years. For maintenance and light recovery, the 1A charger works well, though the 4A version would be faster for heavily discharged batteries.
In a dealership service department, the Charge N Start’ s 1,200A peak output handles most motorcycles, ATVs / UTVs, and PWCs without issue. It supports lithium( LiFePO4), AGM, and gel batteries, so techs can hook it up without worrying about damaging sensitive electronics. The built-in charger / maintainer makes it equally useful for post-service storage or diagnostic work.
On the retail side, the 1120 offers customers a dependable all-season battery maintenance tool, while the 4120 is a strong upsell for owners of largerdisplacement machines or multiple vehicles. Battery Tender’ s accessories— quick-disconnect leads, extension cables, and more— create easy add-on sales opportunities.
DEALER TIPS
• Demo at the counter or service desk. A quick jump-start demonstration can turn interest into a sale.
• Bundle for seasonal promotions. Pair with a ring-terminal lead and battery cleaner for a“ store & start” package.
• Use during customer hand-offs. Hook up a Charge N Start before delivering a serviced vehicle to show its convenience.
PROS
• Well-known, trusted brand in powersports.
• Two amperage options for good / better merchandising.
• Supports multiple battery chemistries.
CONS
• 1A model is slower on fully drained batteries— consider upselling to the 4A model.
• Charger features compete with NOCO and CTEK, but the jump starter / charger combo sets it apart.
• It’ s pretty bulky compared to the standard jump starters on the market.
Battery Tender products are distributed by Western Power Sports( WPS), Automatic Distributors, Parts Unlimited / Drag Specialties, Kimpex( Canada), and Motovan( Canada).
Bottom Line: The Charge N Start 1200 is a dual-purpose tool that works as well in your service bay as it does at your parts counter— a rare win-win for today’ s powersports dealers.

SW-Motech now available through Parts Canada

Parts Canada has announced it will begin distributing SW-Motech products to its dealer network, bringing the German manufacturer’ s premium motorcycle luggage and accessories to more riders across Canada.
SW-Motech is known globally for its innovation, durability, and precision engineering, offering a full line of adventure- and touring-focused gear, including tank bags, saddlebags, aluminum touring cases, and waterproof drybags. The company’ s products are tested extensively for real-world conditions, including sunlight and airflow resistance, before going into production.
“ We’ re excited to bring SW-Motech into our catalogs,” says Parts Canada President James Danyluk.“ After visiting their facility in Germany, I was very impressed by the level of testing and quality control. This gives our dealers access to truly premium luggage options.”
Martin May of SW-Motech noted the strategic value of the partnership:“ By working with Parts Canada, we’ re strengthening our ability to serve Canadian riders. It builds on our long-standing collaboration with Parts Unlimited and Parts Europe under the LeMans Corporation.”
Parts Canada continues to expand its lineup with leading brands, offering its dealers more high-end options to meet the growing demand of customers for adventure and touring gear.
For more information, visit SW-Motech. com / en or contact marketing @ partscanada. com.
Parts Canada has announced it will begin distributing SW-Motech products to its dealer network, bringing the German manufacturer’ s premium motorcycle luggage and accessories to more riders across Canada.( Photo: SW-Motech / Facebook)
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