6 • October 2025 • Powersports Business

Find It Now USA( FIN), a leading provider of GPS-enabled powersports security systems, has expanded its operations with a new headquarters, new hires, and new products designed to support dealers.

Earlier this year, FIN relocated to a larger office in Spring Hill, Florida, to accommodate its expanding business. At the same time, the company promoted James Danley to vice president of sales and added two regional account managers, Grace Searing and Mark Fadden, to strengthen its dealer support network.

Searing, formerly a finance and business development manager at a large Florida dealership, brings extensive F & I experience and lender relationships. Fadden, a former sales and general sales manager at Harley- Davidson dealerships in Florida, Alabama,

James Danley, who joined FIN in 2023 after holding leadership roles at Broward Motorsports and Gables Motorsports, will now oversee sales strategy and dealer engagement as vice president of sales.( Photo: LinkedIn)

and Texas, offers more than a decade of dealership management experience and a deep connection to the rider community.

Danley, who joined FIN in 2023 after leadership roles at Broward Motorsports and Gables Motorsports, now oversees sales strategy and dealer engagement.

Looking ahead, FIN says it will launch two new battery-operated GPS trackers in October to complement its flagship FIN Pro hardwired device. The FIN AA Ray, powered by replaceable AA lithium batteries, offers

over a year of use with adjustable reporting settings. The FIN EEL, a rechargeable and reusable unit, is designed for monitoring trailers, rental fleets, and other mobile equipment. Both models are IP67 water-resistant and backed by FIN’ s lifetime hardware warranty.

Founded in 2008, Find It Now USA has established itself as the market leader in GPS theft protection and recovery for the powersports industry. Dealers interested in adding FIN products can visit finditnowusa. com / dealers.

The Specialty Equipment Market Association( SEMA) has acquired the Off-Road Business Association( ORBA), a move that unifies two influential voices in the off-road and powersports industries.

ORBA, a 501( c)( 6) organization representing businesses tied to motorcycles, ATVs, side-bysides, and snowmobiles, has long been a leader in land-use advocacy and business representation. With off-road products now the fastest-growing segment of the aftermarket, the acquisition expands SEMA’ s reach and resources in supporting dealers, manufacturers, and enthusiasts.

“ Today is a great day for off-road and powersports businesses, because it further unifies efforts to advocate in Washington, D. C., and statehouses nationwide,” says SEMA President and CEO Mike Spagnola.“ By bringing ORBA under the SEMA banner, we’ re scaling up our ability to speak on behalf of the offroad and powersports communities.”

ORBA CEO Fred Wiley will continue to serve as a senior strategic adviser:

“ SEMA has been a great partner since ORBA’ s inception,” Wiley says.“ Joining forces ensures our community remains at the table on issues like land access, the right to modify, and the future of off-road recreation.”

The move is also backed by SEMA’ s Truck and Off-Road Alliance( TORA), which represents manufacturers, distributors, and dealers in the off-road space.“ We’ re excited to have ORBA’ s firepower under the SEMA brand,” says TORA Chairman Dawson Druesedow.“ This strengthens our ability to protect and grow the industry for generations to come.”

For dealers, the acquisition means greater advocacy power on regulatory issues that affect offroad and powersports sales, as well as expanded resources to help the industry thrive.

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With off-road / UTV products now the fastestgrowing segment of the aftermarket, the acquisition expands SEMA’ s reach and resources in supporting dealers, manufacturers, and enthusiasts.( Photos: ORBA / Facebook)