Hay Days, coined as the unofficial kickoff to snowmobile season, took place Sept. 7-8 in North Branch, Minnesota, and All Balls Racing rolled into the event with a lot more than just aftermarket parts.
“Hay Days is one of the best opportunities to connect directly with the people who use our parts,” says Matt Wilson, marketing manager at All Balls Racing. “It’s not just about showing what we make, it’s about hearing stories from riders, answering questions, and being part of the community in a real, hands-on way.”
This year at Hay Days, ABR expanded its parts lineup to include new coverage for Polaris UTVs. Its booth also featured an aftermarket parts giveaway titled “Name your Machine,” where attendees named the machine they ride at home, and if ABR makes the part, you get it for free.
“If we make the parts, [the winner] might walk away with them,” Wilson says.
ABR also featured its Yamaha Wolverine UTV Tire Change Challenge, where head-to-head matchups between family and friends determine who’s the fastest. The best times had their name entered into the giveaway that included an autographed t-shirt from Supercross champion Carson Brown.
Hay Days is the last big consumer event on our 2025 calendar, but ABR says it is far from the end of what it has planned. In 2026, it is kicking off its “Show Us Your Mohawk” campaign, a search for a rider who lives the attitude behind the ABR logo. The winner will travel with ABR, receive gear, and have a featured spot in ads. If you think you have the look, send your videos, reels, or stories to socialmedia@allballsracing.com.
Maxxis has expanded its Accelerate dealer program nationwide, providing powersports dealers across the country with an opportunity to leverage a high-impact mix of sales incentives, employee training, and margin protection — all designed to enhance their bottom line.
Originally a regional program, Accelerate is now open to all qualified brick-and-mortar dealers who’ve been backing the Maxxis brand. The program rewards frontline staff, arms them with product knowledge, and sweetens the deal with rebates and marketing support. “This is all about building stronger partnerships with shops that are serious about the brand and delivering for their customers,” says Rick Emmert, Maxxis powersports sales manager. “We’re giving dealers the tools to sell more and protect their margins — while making sure counter staff are motivated and educated.”
What’s in it for dealers and staff?
Dealers also get access to exclusive signage and point-of-sale displays for hitting milestones or completing training. It’s a win-win setup: better in-store experience for customers, stronger profits for the dealership. If you’re a brick-and-mortar dealer already stocking Maxxis and committed to delivering top-notch customer service, this could be your next big move.
Maxxis encourages qualified powersports dealers with a track record of stocking its products to apply for the program. Applications do not guarantee acceptance, and terms and conditions apply.
Deltran, the company behind the Battery Tender brand, is marking its 60th anniversary as a family-owned business that has shaped the way dealers, riders, and manufacturers think about battery care.
Founded in 1965 as Deltona Transformer Corp., the Florida-based company originally built power conversion electronics before pivoting to battery maintenance in 1988 with the launch of Battery Tender, the first microprocessor-controlled battery charger. That innovation created a new product category and set the standard for modern battery maintenance across automotive, marine, RV, and powersports markets. Today, Battery Tender has become a trusted name in powersports, offering solutions that range from jump-starters and solar chargers to advanced lithium batteries and EV charging systems. Dealers who stock the line know the brand not only as a sales driver but also as a reliability factor for their customers’ motorcycles, ATVs, and UTVs.
Still owned and operated by the Prelec family, now in its third generation, Deltran has continued to evolve while staying true to its roots.
“Sixty years in, we’re proud of where we started and even more excited about where we’re going.,” says Michael Prelec Jr., CEO of Deltran. Today, we’re building on that foundation as we move into the next evolution of smart, reliable power solutions.”
Looking ahead, Deltran says it is investing in connected charging technology and smart power solutions designed to keep riders powered up — a mission that has defined the company for over six decades.
Powersports dealers relying on international suppliers and online parts retailers face new shipping hurdles as the U.S. government ends its long-standing “de minimis” tariff exemption.
Effective Aug. 29, all imported goods, including small parcels previously valued at $800 or less, will now be subject to U.S. customs duties. The move, part of a Trump administration executive order, is intended to curb low-cost imports and boost domestic manufacturing. But it has sparked immediate disruptions across the global postal network.
Postal providers in Japan, Australia, Taiwan, Mexico, India, South Korea, Thailand, and New Zealand have all suspended certain parcel deliveries to the U.S. In Europe, Deutsche Post and DHL Parcel Germany stopped accepting business shipments to America as of Aug. 22. DHL Express remains operational, but with full customs clearance now required on all items.
For dealers, the new rules mean potential delays, added fees, and a reliance on commercial freight or express services for parts, accessories, and gear sourced overseas. According to U.S. Customs and Border Protection, more than 1.36 billion de minimis shipments entered the country last year, representing over 4 million parcels processed daily. That flow is now significantly constrained.
Cost impacts could be steep. The executive order outlines charges of $80–$200 per item, depending on a product’s origin country and tariff category. Even small aftermarket or apparel shipments that once arrived duty-free will now face additional costs. Industry observers expect online marketplaces like Amazon, TikTok Shop, Etsy, and Shopify — popular sourcing platforms for dealers and customers — to see significant slowdowns in global fulfillment.
While “gift” shipments under $100 and document mail remain unaffected, all commercial goods now require full customs processing. DHL and other carriers are working with U.S. authorities to clarify procedures and resume broader service. Until then, powersports businesses should expect higher landed costs and potential gaps in product availability.
Front Axle Kit
Machined from chrome-moly steel, this Drag Specialties front axle kit includes axle, spacers, and hardware. The bright chrome finish on the axle and hardware makes your bike stand out. Available for ’18-’25 FLFB/FXBR models. Suggested retail price: $164.
Frame-mounted heat deflectors
Drag Specialties frame-mounted heat deflectors direct heat away from the rider to improve comfort on hot summer rides. Easy to install with included hardware that mounts to the frame, just under the front of the seat. The deflectors are made from tough plastic for durability and come in a black finish. Available for ’08-’17 Softail models, excluding FXCW/C, FXSB/SE, and FXSE. Sold in pairs with a suggested retail price of $119.29
Short lever sets
Get a handle on your bike’s controls with Drag Specialties Short Lever Sets. These Short Lever Sets measure 2.5” in length, which is 2.17” shorter than OEM levers. They feature die-cast aluminum construction and are available in chrome or matte black. Sold in pairs and include anti-rattle clip and clutch lever pivot bushings. Available for ’24 FLHTK/FLTRK ’21-’25 FLHRXS, ’21-’23 FLHT/FLHX/FLHR/FLTR (except ’23 FLHXSE/FLTRXSE), ’21-’25 FLHTCUTG/FLRT/FLTRT). The suggested retail price is $75 for chrome and $79 for matte black.
Tour-Pak filler pads
The tour-Pak filler pads work with Harley-Davidson King Tour-Paks and Drag Specialties Tour Box and are designed to fill the open area between the seat and tour box. The pads feature automotive-grade vinyl covering and mount to the stock holes on the tour box. Available for standard or relocated tour boxes for ’14-’25 touring models with king-style tour boxes. Made in the U.S., with a suggested retail price range of $49.95 for standard and $40.95 for relocated.