www. PowersportsBusiness. com

Powersports Business • October 2025 • 29

Maxxis has expanded its Accelerate dealer program nationwide, providing powersports dealers across the country with an opportunity to leverage a high-impact mix of sales incentives, employee training, and margin protection— all designed to enhance their bottom line.

Originally a regional program, Accelerate is now open to all qualified brick-and-mortar dealers who’ ve been backing the Maxxis brand. The program rewards frontline staff, arms them with product knowledge, and sweetens the deal with rebates and marketing support.“ This is all about building stronger partnerships with shops that are serious about the brand and delivering for their customers,” says Rick Emmert, Maxxis powersports sales manager.“ We’ re giving dealers the tools to sell more and protect their margins— while making sure counter staff are motivated and educated.”

WHAT’ S IN IT FOR DEALERS AND STAFF?

• Cash rewards for selling tires: $ 3 for premium, $ 2 for mid-level, $ 1 for entry-level

• Paid training modules that boost product knowledge and your paycheck

• Discounted tires— one set per employee, per year

• Free promo kit once your initial stocking order is confirmed

• Consumer rebates managed by Maxxis— no dealer paperwork, no hassle

Dealers also get access to exclusive signage and point-of-sale displays for hitting milestones or completing training. It’ s a win-win setup: better in-store experience for customers, stronger profits for the dealership. If you’ re a brick-and-mortar dealer

If you’ re a brick-and-mortar dealer already stocking Maxxis and committed to delivering top-notch customer service, this could be your next big move.( Image: Maxxis International, USA)

already stocking Maxxis and committed to delivering top-notch customer service, this could be your next big move.

Maxxis encourages qualified powersports dealers with a track record of stocking its products to apply for the program. Applications do not guarantee acceptance, and terms and conditions apply.

Deltran, the company behind the Battery Tender brand, is marking its 60th anniversary as a family-owned business that has shaped the way dealers, riders, and manufacturers think about battery care.

Founded in 1965 as Deltona Transformer Corp., the Florida-based company originally built power conversion electronics before pivoting to battery maintenance in 1988 with the launch of Battery Tender, the first microprocessor-controlled battery charger. That innovation created a new product category and set the standard for modern battery maintenance across automotive, marine, RV, and pow- ersports markets. Today, Battery Tender has become a trusted name in powersports, offering solutions that range from jump-starters and solar chargers to advanced lithium batteries and EV charging systems. Dealers who stock the line know the brand not only as a sales driver but also as a reliability factor for their customers’ motorcycles, ATVs, and UTVs.

Still owned and operated by the Prelec family, now in its third generation, Deltran has continued to evolve while staying true to its roots.

“ Sixty years in, we’ re proud of where we started and even more excited about where we’ re going.,” says Michael Prelec Jr., CEO of

Deltran. Today, we’ re building on that foundation as we move into the next evolution of smart, reliable power solutions.”

Looking ahead, Deltran says it is investing in connected charging technology and smart power solutions designed to keep riders powered up— a mission that has defined the company for over six decades.

Founded in 1965 as Deltona Transformer Corp., the Florida-based company originally built power conversion electronics before pivoting to battery maintenance in 1988 with the launch of Battery Tender, the first microprocessor-controlled battery charger.( Photo: Battery Tender / Facebook)

OWNER / PARTNER / PRESIDENT / CEO MANAGER VP & GM

have more than 2 locations

September 2024 • Volume 27, Number 9

www. powersportsbusiness. com INSPIRING SUCCESS THROUGH MARKET INTELLIGENCE

Offering daily touch-points for a well-rounded industry experience!

November 2024 • Volume 27, Number 11

www. powersportsbusiness. com INSPIRING SUCCESS THROUGH MARKET INTELLIGENCE

Father-daughter duo share passion for dealership

NVP impresses in Milwaukee!

Events, Podcasts, Webinars, Market

Data Book & Custom Content

pass their issue along to at least 2 additional people share charts and graphs seen in PSB say the content is vital, can’ t imagine life without PSB

20 18

Father-and-daughter duo Mike Venziano and For 2025, Polaris offers an expanded warranty across

Misty Rohdes own Rich’ s Yamaha of Lockport, the Ranger lineup, new trim offerings, refreshed style,

Illinois, and passionately run their dealership updated colors, and graphics on select models, and alongside other family members. upgrades to its RZR Pro line. Photo courtesy of Polaris

Accelerate opens early bird registrations!

23

For those adding the Powersports Business Accelerate Conference to their 2025 calendars, we invite you to register today to receive the early bird discount!

3

In a nostalgic return to its roots, the Best Operators Club( BOC) just celebrated its 36th anniversary in Madison, Wisconsin— the very place where it all began in 1988.

Service tech buys dream dealership, continues wrenching

4

The 2024 North American NVP Product Expo at the newly expanded Baird Center on September 7−8 exceeded expectations and broke new ground with its extensive floor plan.

SCAN FOR MORE DETAILS

See page 24

Dealer shares racing and b