Hay Days, coined as the unofficial kickoff to snowmobile season, took place Sept. 7−8 in North Branch, Minnesota, and All Balls Racing rolled into the event with a lot more than just aftermarket parts.

“ Hay Days is one of the best opportunities to connect directly with the people who use our parts,” says Matt Wilson, marketing manager at All Balls Racing.“ It’ s not just about showing what we make, it’ s about hearing

stories from riders, answering questions, and being part of the community in a real, hands-on way.”

This year at Hay Days, ABR expanded its parts lineup to include new coverage for Polaris UTVs. Its booth also featured an aftermarket parts giveaway titled“ Name your Machine,” where attendees named the machine they ride at home, and if ABR makes the part, you get it for free.

“ If we make the parts, [ the winner ] might walk away with them,” Wilson says.

ABR also featured its Yamaha Wolverine UTV Tire Change Challenge, where head-to-head matchups between family and friends determine who’ s the fastest. The best times had their name entered into the giveaway that included an autographed t-shirt from Supercross champion Carson Brown.

Hay Days is the last big consumer event on our 2025 calendar, but ABR says it is far from the end of what it has planned. In 2026, it is kicking off its“ Show Us Your Mohawk” campaign, a search for a rider who lives the attitude behind the ABR logo. The winner will travel with ABR, receive gear, and have a featured spot in ads. If you think you have the look, send your videos, reels, or stories to socialmedia @ allballsracing. com.