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Powersports Business • October 2025 • 5

Beta USA has announced the addition of three new regional sales managers as the brand continues to expand its U. S. dealer network.

National Hare & Hound Champion Joe Wasson will continue managing the Southwest territory, working alongside national sales manager Frank Pilg and the expanded sales team. The new hires include the following:

• Jimmy Jarrett( Northwest)— A veteran GNCC and OMA racer with more than 20 years of professional competition experience, Jarrett brings deep industry knowledge and regional expertise.

• Jeff Kaylor( Northeast)— With 25 years of dealership experience at Hall’ s Motorcycles, Kaylor joins Beta to help strengthen dealer operations and sales support.

• Harry Reed( Southeast)— Reed’ s background spans off-road racing, AMA and MXGP mechanical work, and NASCAR development, bringing a broad technical and performance perspective to the team.

“ These three experienced individuals will better serve our current dealers and assist with growing our brand in the U. S.,” says Pilg.“ Their knowledge of their regions and the industry make them a great addition to our sales team.”

Beta USA has been one of the fastest-growing off-road motorcycle brands in recent years, offering a lineup that spans off-road, motocross, dual-sport, trials, and adventure models. All Beta motorcycles are handcrafted in Florence, Italy, continuing the family-owned company’ s legacy dating back to 1905.

Beta USA’ s new regional managers from left to right: Jimmy Jarrett( Northwest), Jeff Kaylor( Northeast), and Harry Reed( Southeast).( Photo: Beta USA)

Roundhouse Powersports has announced the immediate closure of its Duncansville, Pennsylvania, dealership, marking the end of its seven-year business tenure. The move was shared with customers via Facebook, where the dealership thanked its staff and community for their support and noted that it will now focus resources on growing

Roundhouse Powersports has shut down its operations, with the expectation that Unlimited Cycle Center, located nearby in Tyrone, Pennsylvania, will be the new owner.( Photo: Roundhouse Powersports / Yelp) the Roundhouse Harley-Davidson operation. Unlimited Cycles is set to take over the former Roundhouse Powersports location and continue offering Honda, Kawasaki,

BRP Inc. capped off its biggest annual dealer event, Club BRP 2026, drawing more than 4,100 dealers and distributors from 81 countries to Boston for the global reveal of its 2026 Can-Am and Sea-Doo lineups.

The three-day event, held from Aug. 17−19, also featured dealer recognition awards and the launch of a new Responsible Rider Masterclass, designed specifically for the retail network.

DEALER OF THE YEAR BRP once again spotlighted its dealer network with Dealer of the Year Awards across multiple categories. For the U. S., Sheridan

Powersports of Sheridan, Wyoming, earned Can-Am ATV and SSV Dealer of the Year, recognized for its customer service, sales performance, and community engagement.

“ This award is a big deal for our team and really speaks to the hard work and passion everyone brings to the dealership every day,” says Anthony Brownlee of Sheridan Powersports.“ We’ re incredibly grateful to our customers and community.”

Other North American honorees included:

• Can-Am( Canada): Powerstore Inc., Saint John, NB

• Can-Am 3−Wheel( Canada): Jean Morneau Rivière-du-Loup, QC

• Can-Am 3−Wheel( U. S.): Roberts Sports of Malone LLC, Malone, NY

• Sea-Doo( Canada): Banner Recreation and Marine, Kelowna, BC

• Sea-Doo( U. S.): Ride Now Powersports Chandler, Chandler, AZ

Left: Club BRP 2026 saw more than 4,100 dealers and distributors from 81 countries come to Boston for the global reveal of its 2026 Can-Am and Sea-Doo lineups. Right: Sheridan Powersports of Sheridan, Wyoming, earned the U. S. Can-Am ATV and SSV Dealer of the Year award, recognized for its exceptional customer service, outstanding sales performance, and community engagement. and other powersports brands in the region. Roundhouse assured customers that parts orders and pickups will still be supported during the transition, with staff available at( 814) 944−5303 to assist.

“ We have been blessed to be able to have the Roundhouse Powersports brand / dealership for these years and have learned a lot,” the dealership said in its announcement.“ We will never forget everyone who helped us, grew with us, and became friends along the way.”

Roundhouse added that details of the transition are still being finalized but emphasized that its Harley-Davidson dealership remains open and continues to grow.

For dealers, the closure underscores the ongoing market reshuffling across multibrand powersports locations, as legacy stores consolidate or shift their focus, while new operators step in to maintain regional coverage. According to M & A experts, this year continues to be one of the most robust seller markets in the past 20 years.

In total, BRP presented 58 additional awards to dealers and distributors across Latin America, Asia-Pacific, and EMEA.

“ We have the best retail network in the industry, hands down. It’ s a privilege to recognize the top of the top through our Dealer of the Year awards,” says David Baker, vice president and general manager of BRP Powersports North America.

MASTERCLASS FOR DEALERS Alongside product launches and awards, BRP introduced a new Responsible Rider Masterclass for dealers. Built in partnership with Tread Lightly!, the program expands on BRP’ s consumer-facing initiative launched earlier in 2025.

The new dealer-specific version delivers short, 15−minute courses across off-road, water, and on-road riding( with snowmobile content coming soon). The training equips dealer teams with tools to promote safe riding, protect trails and waterways, and elevate the overall customer experience.

By encouraging both riders and dealers to join the Responsible Rider movement, BRP aims to strengthen long-term access to riding areas while reinforcing its position as a leader in responsible recreation.

CLUB BRP PRODUCT NEWS The highlight of Club BRP was the global debut of the 2026 Can-Am and Sea-Doo models, including:

• Can-Am Outlander Electric— the brand’ s first all-electric ATV powered by BRP’ s in-house Rotax E-Power pack.

• Next-Gen Can-Am Defender – a ground-up overhaul of the utility-recreational SSV lineup.

• Outlander MAX 6 × 6, Maverick R X rc, and first ATV with semi-active suspension— expanding off-road innovation.

• On-road updates— new colors, over 250 accessories, and refreshed Spyder, Ryker and Canyon offerings.

• Sea-Doo upgrades— standard 10.25−inch touchscreen on flagship PWCs and more power for Switch pontoons, with the 300 hp Rotax 1630 ACE engine and larger fuel tank options.