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Powersports Business • October 2025 • 17

NMMA’ s latest Monthly Recreational Boating Industry Data Summary, covering data through June 2025, shows continued pressure on retail sales as economic uncertainty and elevated borrowing costs weigh on consumer demand.

Year- to- date, new powerboat retail unit sales fell 9.7 % compared to the same six- month period in 2024, with 130,956 units sold. Looking at the rolling 12− month period from July 2024 through June 2025, total retail powerboat sales declined 7.3 % to 220,662 units.

Segment- level softness remained widespread year- to- date, with notable declines in retail unit sales of pontoons( −10.9 %), jet boats( −14.4 %), wake sport boats( −9.9 %), and stern drives( −20.1 %). Yachts were the only segment to post modest growth, up 1.8 % over the same period.

Macroeconomic indicators continued to reflect mixed signals in June. The Consumer Confidence Index registered 95.2, the Expectations Index sits well below the 80− point threshold that typically signals weaker outlooks, and inflation held at 2.7 %.

These dynamics are translating into softer demand for big- ticket, discretionary items. Elevated borrowing costs, higher housing expenses, and ongoing economic uncertainty are making consumers more cautious, which directly affects purchase decisions for boats and other durable goods.

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the launch of our largest boats ever and the all- new CrossWave, we’ re honoring that legacy by redefining what’ s possible on the water.”

This year marks the 40th anniversary of Yamaha Jet Power, which began with the debut of the original WaveRunner 500 in 1986. Four decades later, Yamaha continues to expand its lineup while supporting more than 800 marine and powersports dealers across the nation.

PWC OPPORTUNITY For dealers, the CrossWave represents more than just a new model— it opens an entirely new segment of the PWC market. The design blends the fun and freedom of a WaveRunner with the versatility of a compact utility boat, appealing to buyers who want fishing capability, family space, and multi use functionality in one platform.

With its included trailer and cooler, Yamaha has positioned the CrossWave as a turnkey package that reduces buying friction and makes it easier for dealers to present a full lifestyle solution. For stores already strong in WaveRunners, the Cross- Wave provides a way to upsell customers into a higher- ticket product. For those boat buyers seeking a smaller, more versatile option, it provides an entry point into the PWC segment.

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R O K E R A G E S E R V I C E S

DUBUQUE, IOWA

ACQUIRED BY John Jennerjohn & Brody Meier from Mike & Pat McGrath

GEORGE C. CHACONAS COURTNEY A. BERNHARD JUAN C. PARDO

For a confidential consultation, please contact us: Harley-Davidson & Powersports Division George C. Chaconas, Senior Partner, CBI / M & AMI Office: 813. 569. 6250 | Cell: 813. 245. 2535 Email: george @ performancebrokerageservices. com

Sellers were exclusively represented by Performance Brokerage Services, Inc.

PROUD PARTNERS OF:

949. 461. 1372 • performancebrokerageservices. com