32 • November 2026 • Powersports Business

Massimo is expanding its powersports vehicle offerings through a new retail program that will increase its product offerings across the Ace Hardware network.

Massimo products have been available at independently operated Ace Hardware locations, but now the two companies are working to increase the number of Ace retailers carrying its vehicles.

As part of that effort, Massimo recently participated in an Ace Hardware event in Orlando, Florida, where the company presented its powersports products and retail programs directly to Ace representatives and store owners.

Ace Hardware operates more than 5,000 stores in the U. S. and represents one of the country’ s largest networks of independently owned neighborhood hardware retailers.

“ Working with individual Ace stores has already demonstrated to us that there is a natural fit between the Ace customer and Massimo’ s product portfolio,” says Quenton Petersen, CEO of Massimo Group.“ The next opportunity is to take what we have learned at the individual-store level and build a scalable program that can be presented to a much broader group of Ace retailers.”

Massimo says the Ace initiative aligns with its strategy of expanding relationships with retailers whose customer demographics overlap with the company’ s core powersports, outdoor recreation, agricultural and utility markets.( File photos)

Massimo has also submitted a dedicated 2026 holiday retail program that provides participating Ace stores with select Massimo products for the Black Friday and Christmas selling periods.

Massimo says the Ace initiative aligns with its strategy of expanding relationships with retailers whose customer demographics overlap with the company’ s core powersports, outdoor recreation, agricultural and utility markets.

ARCTIC CAT

• CONTINUED FROM PAGE 31

next level, as the two are aligning their operations to strengthen product availability, enhance dealer support and create new opportunities across North American and international markets.

“ Arctic Cat is ready and excited to welcome the Argo XTV lineup of amphibious vehicles to the family,” says Brad Darling, president and CEO of Arctic Cat.

Argo’ s unique amphibious Xtreme Terrain Vehicles are now officially part of the Arctic Cat family.( Photo: Arctic Cat)

“ This unique line of off-road products complements Arctic Cat’ s strong lineup of snowmobiles, ATVs and side-by-sides, while expanding the solutions we can offer to dealers and customers who rely on capable vehicles for work, recreation and adventure.”

Production of Argo XTV will continue in Canada to support Canadian and international markets. However, for the U. S. market, all Argo vehicles will be manufactured and assembled at Arctic Cat’ s Thief River Falls, Minnesota, facility starting in late 2026.

Moreover, Argo service parts will

transition to Arctic Cat’ s North American distribution center in Bucyrus, Ohio, helping ensure timely support for dealers and customers across the worldwide network.

In addition to increased product availability, Arctic Cat and Argo XTV dealer partners will benefit from the support of one organization, with streamlined processes, coordinated communication, and a shared commitment to supporting the full dealer and customer experience.

To see the full 2027 Argo XTV new model lineup, new engine packages and updated features, visit arcticcat. com.