www. PowersportsBusiness. com Powersports Business • November 2026 • 33
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Off-road enthusiast turns passion into thriving KTM group store
BY CHRIS OFFICER
• ASSOCIATE EDITOR
At 22, Justin Brinn turned his passion for off-road racing into running a full-fledged motorcycle dealership, selling the same machines that first fueled his love for the sport.
Brinn has been Spyke’ s KTM general manager since 2013 but has been involved in its rider program since 2007. Originally housed with Harley-Davidson, the KTM brand was transferred over to Brinn’ s father before he took over as GM.
With Brinn from day one is Spyke’ s Service Manager David Quillen. Similar to Brinn— who self-proclaimed himself an above-average racing enthusiast— Quillen was also involved in off-road racing, including GNCC. This experience helped both become fluent in KTM and Husqvarna brands, developing a skill set that ultimately grew Spyke’ s to where it is today.
“ We have a really strong extremeterrain background,” Brinn says.“ Scrum racing, XT racing, GMTC racing, sprint enduros, enduros … Anything with that off-road dynamic is definitely our niche.”
What was an exclusive KTM dealer, it was their knowledge of Husqvarna and WP Suspension that eventually led to Spyke’ s becoming Indiana’ s only KTM group store— a dealership that carries KTM, Husqvarna and GasGas, as well as being an authorized WP service center.
“ We were kind of in a weird spot because we were just a KTM dealership, but we were working with the Husky race team hand-in-hand every week … And I told KTM,‘ can we get Husky in here,’” recalls Brinn.“ KTM did not want to house all three brands under one roof, but we finally got the green light, and ever since then, it’ s been awesome for us, especially on the floor side.”
KTM GROUP STORE Now a KTM group store— one of only about a dozen in the U. S.— the dealership has the advantage of offering customers a wider range of vehicles; if certain KTM models sell out, it can offer similar models from the GasGas or Husky line.
“ It’ s really worked well for us,” Brinn says.“ We’ re just so appreciative of being that group store.”
Offering the full suite of Bajaj Mobility AG allows Spyke’ s to serve a diverse
Spyke’ s KTM general manager Justin Brinn, at age 22, turned his passion for off-road racing into running a full-fledged motorc y- cle dealership( Photos: Spyke’ s KTM)