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Powersports Business • November 2026 • 31

overland-style build.“ There’ s a lot more to come from our UTV platforms,” he notes.

DEALER AND EVENT ACTIVITY Denago’ s fall event schedule began in September at Sno Barons Hay Days in Minnesota, where dealer East Central Sports displayed the company’ s dirt bikes and ATVs. Denago reported that more than 75 attendees purchased vehicles during the event.

The company subsequently exhibited its lineup at the Sand Sports Super Show before partnering with Excite Motorsports for a display at the Big East Powersports Show in Syracuse, New York, and ending with

the Overland Adventure Show in Pomona, California.

Denago will be making an appearance at SEMA Show in Las Vegas, Nov. 3−6. During SEMA, Denago says it plans to exhibit in the show’ s new Powersports Pavilion, featuring the customized RanchHawk, the E-Hawk 10 prototype and another vehicle the company has not yet announced. SEMA’ s public day is scheduled for Nov. 6.

The company’ s expanding dealer network comes as Denago continues to promote its new model lineup, including utility vehicles, ATVs and dirt bikes, to consumers and prospective dealers at events all around the country.

Arctic Cat is diversifying its model offerings after it announced that Argo Xtreme Terrain Vehicles— known for its amphibious off-road machines— will officially join the Arctic Cat family.

Arctic Cat has steadily grown its powersports portfolio since it was acquired in April 2025 by investors and Argo president and CEO Brad Darling. Since then, the Arctic Cat and Argo teams have worked together to evaluate the best long-term strategy for both brands, their dealers and customers.

And after 18 months since the acquisition, Arctic Cat and Argo are taking their collaboration efforts to the

See Arctic Cat, Page 32

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