16 • November 2024 • Powersports Business

BRP has been on the gas lately with its existing product lines , namely with the introduction of the all-new Can-Am Outlander 850 and 1000R ATVs , the Can-Am Maverick R Max SSV lineup , the Sea-Doo FishPro Apex , the Sea-Doo Switch Fish pontoon , as well as with the launch of the brand-new Can-Am Canyon 3−wheel vehicle . BRP also formally launched its Can-Am Pulse and Can-Am Origin all-electric motorcycle lineup at Club BRP 2025 , marking its official entry into the electric motorcycle category .

Club BRP 2025 was held in Anaheim , California , on August 19−21 , gathering dealers and distributors from 72 countries and about 1,700 powersports and marine partners . During this annual event , BRP revealed its 2025 global product news from Can-Am and Sea-Doo , and its network of dealers and distributors met with BRP experts in the showroom and during presentations and business seminars . BRP also recognized its dealer and distributor network in the U . S ., Canada , Latin America , and Asia-Pacific region , which carry the Can-Am or Sea-Doo lineup .

While in Anaheim , BRP recognized its dealer network through its annual Dealers of the Year awards . Dealers are recognized for outstanding achievements in running their businesses and serving customers , their local market share performance , and overall retail success .

For North America , BRP announced the following as its 2024 Dealers of the Year for Can-Am and Sea-Doo :

Can-Am ATVs and SSVs National Dealer of the Year – Canada :

Lockhart ’ s Odyssey from Cortland , Ontario National Dealer of the Year – U . S .: Jones

Powersports from Durant , Oklahoma

Can-Am Three-Wheel Vehicle

National Dealer of the Year – Canada : Performance NC – Trois-Rivières from Trois- Rivières , Quebec

National Dealer of the Year – U . S .: Flat Out Motorsports from Indianapolis , Indiana

Sea-Doo PWC and Pontoon National Dealer of the Year – Canada :

Quinns Marina from Pefferlaw , Ontario

National Dealer of the Year – U . S .: HK Powersports of Laconia from Laconia , New Hampshire

Club BRP 2025 was held in Anaheim , California , on August 19-21 , gathering dealers and distributors from 72 countries and about

1,700 powersports and marine partners .

BRP revealed its 2025 global product news from Can-Am and Sea-Doo .

Canada ' s Performance NC wins the Can-Am Three-Wheel Vehicle Dealer of the Year award . Photos courtesy of BRP

Can-Am ATV / SSV National Dealer of the Year in Canada was Lockhart ’ s Odyssey from Cortland , Ontario .

BRP ’ s Dealer of the Year winner in the U . S . for Can-Am ATV and Side-by-Side is TJ Bishop , representing Jones Powersports in Durant , Oklahoma . Because of his team ’ s efforts over the last year , not only in retail but also in how they work together to effectively serve their customers , Jones is now the largest off-road dealer in the world for Can-Am .

“ Customers come into our store asking for Can-Am , and we ’ re happy to show them why it ’ s a fantastic option for them ,” Bishop says . “ I ’ d like to share this honor with my entire team back at Jones . Everyone – from sales to finance to parts and service – has worked so hard to earn this distinction . I ’ m very proud of this accomplishment .”

“ What ’ s amazing is that 50 percent of our Can-Am ATV and Side-By-Side network had their highest retail season ever ,” comments David Baker , vice president and general manager of Powersports North America , BRP . “ And then , to be able to recognize Jones Powersports as our largest off-road dealer not only in America but also in the world is absolutely incredible .”

“ Recognizing our hardworking dealer network each year is one of my favorite things ,” says Jeff Proctor , vice president and general manager of Marine North America , BRP . “ Our dealers are key to our success , and I want to thank them for their dedication to our brands .”

In addition to dealers in Canada and the U . S ., BRP gave 14 awards to dealers and distributors in the Latin America and Asia- Pacific regions that represented best-in-class performance in retail and market share .

CLUB BRP For Club BRP 2025 , BRP made two electric motorcycles – one Can-Am Pulse and one Can-Am Origin – with serial number 50 to commemorate the 50th anniversary of Can- Am in 2023 . Dealers who attended the celebration event on the last night of Club BRP could enter to win one of these motorcycles .

The winner of the Can-Am Pulse was Rick Heidebrink from Jaycox Powersports , which has stores in Worthington , Minnesota , and Lake Park , Iowa , in the U . S ., and the winner of the Can-Am Origin was Jona Ahlqvist from Motorbiten i Falun AB in Falun , Sweden .

“ I still can ’ t believe it ,” Heidbbrink says . “ I have been an avid motorcycle rider for over 40 years , and I can ’ t wait to give the new Pulse a rip ! What a highlight to a great Club .”

BRP ’ s president of powersports , Sandy Scullion , says they will start in Europe first with the Pulse and Origin , then move to North America by Q2 of 2025 .

DEALER INVENTORY Scullion told PSB during Club BRP that he is concerned with dealer inventory levels