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www . PowersportsBusiness . com
PWC / MARINE
Powersports Business • November 2024 • 15
2024 Manitou Cruise . Photo courtesy of BRP
BRP to sell marine businesses
BRP is preparing to sell its Alumacraft , Manitou and Telwater ( Quintrex , Stacer , Savage and Yellowfin ) marine businesses , along with marine parts , accessories and apparel . This process excludes all activities related to its Sea-Doo personal watercraft , Sea-Doo Switch pontoons and jet propulsion systems .
In light of the challenging economic context , BRP has decided to channel its efforts and investments toward its powersports yearround products , seasonal products , parts , accessories and apparel portfolio , as well as its OEM engine business .
“ After careful consideration and given the current dynamics of both the marine and powersports industries , we have decided to double down on our core powersports activities and to sell our marine businesses ,” says José Boisjoli , president and CEO of BRP . “ Over the past few years , we have built a solid foundation by investing in the development of innovative marine products and upgrading the production facilities . As such , we believe that these iconic brands can offer attractive value creation opportunities for a new owner .”
BRP ’ s objective is to solidify its position as a leading global powersports OEM . The company is confident that this decision will enable it to capitalize on growth opportunities within the powersports industry and improve its margin profile , enhancing its position for long-term success .
Given that BRP expects this process to be completed in the first quarter of Fiscal Year 2026 , it does not anticipate any impacts on its current Fiscal Year 2025 guidance and will not provide comments on the process progress .
BRP has retained National Bank Financial Inc . to assist with the sale process .
Kawasaki hosts California Assemblymember at headquarters
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Last month , Kawasaki Motor Corp . hosted California District 72 Assemblymember Diane Dixon at its Foothills Ranch , California facility .
Supported by the National Marine Manufacturers Association ( NMMA ), Kawasaki Motor Corp . leadership accompanied Assemblymember Dixon around the headquarters and discussed issues impacting the California area . The visit emphasized the importance of Kawasaki ’ s economic footprint to the region
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as well as the commitment of Assemblymember Dixon to the recreational marine industry in California .
“ We at Kawasaki Motors Corp ., U . S . A . were pleased that Assemblymember Dixon was able to make it a priority to tour our Foothill Ranch , California North American headquarters located in her district . Kawasaki was able to showcase its commitment to the marine industry as the original large scale personal
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watercraft ( PWC ) manufacturer in addition to engaging in meaningful discussions on the various issues the affect our business , dealers , customers , and the marine industry as a whole ,” says Russel Brenan , senior advisor , government relations and public affairs at Kawasaki Motor Corp . “ We are encouraged by Assemblymember Dixon ’ s willingness to advocate for our industry , her many constituents that actively participate in recreational |
boating , and the interest she takes in the business community in her district .”
NMMA notes that recreational boating in California has a $ 17.3 billion annual economic impact and supports over 48,000 jobs across 2,800 businesses .
Kawasaki Motor has been in California since 1968 , with its expansion into the personal watercraft space with the Jet Ski in 1973 .
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