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Powersports Business • November 2024 • 17

Sea-Doo National Dealer of the Year in Canada was Quinns Marina from Pefferlaw , Ontario .

Can-Am three-wheel National Dealer of the Year in the U . S . was Flat Out Motorsports from Indianapolis , Indiana .

Can-Am ATV / SSV National Dealer of the Year in the U . S . was Jones

Powersports from Durant , Oklahoma . and floor planning . “ I personally recorded a video a month before Club with the message to dealers that we hear you . We understand the situation . We ’ re going to be there to help . We ’ re going to be reducing our shipments . We need the inventories to be right for all of our categories ,” he says , noting that on day two of Club at the business meeting he went back to these messages , but with the continuation of the action plans to turn things around .

Scullion says it ’ s no secret on the marine side and the Ski-Doo side that the inventory for both Ski-Doo and Switch is high .

“ We ’ re going to regulate this coming into the next season ,” he says . “ That ’ s the focus for us . It ’ s the result of the bad snowmobile season we had last winter . Dealers were nervous coming into the Club , but I have to tell you , in the business meeting we had two days ago , they understand our commitment to them , and we ’ ll get through this . It is a correction period . Let ’ s reset the base and hit the ground running , and when the economy bounces back , we will be good . That ’ s how we recalibrate the orders for MY25 . Our dealers are happy with how we position this . It will take some time to correct all of that . There ’ s a lot of MY24 still . There are still a couple of months to go in the season with the ’ 24s , and we ’ ll get a bit more aggressive like we always do when you want to get rid of the non-currents .”

Scullion says their goal is clear to the dealers : They are in this for the long run , not for the short term . “ We need to protect our network . The dealers are making things happen at the retail level , so for me , that ’ s priority number one . And then , with the adjustments we ’ re making , I am confident that by the end of this year , we ’ ll be in a much better position inventory-wise .”

With

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