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NEWS
Powersports Business • March 2025 • 7
Motorsports of New Mexico : JR Patton ( Dealer & GM – 4-stores )
Ron Ayers Motorsports : Jimmy Stallings ( Dealer Principal ) & Will Stallings ( succession-son )
Contra Costa Powersports : Dave Antonson
Diamond Motor Sports : Alvin Atkinson ( GM )
Got Gear Motorsports : Raymond Walters ( GM & BOC Chairperson ) National Powersport Auction ( NPA ): Mike Murry ( VP Sales )
DIGITAL WAVE
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dealer services who shared their unique perspectives for 2025 as well .
The U . S . powersports industry is undergoing a significant digital transformation , with several key trends highlighting the importance of effective digital marketing strategies for dealers :
Key takeaways :
70−90 % of Buyers Start Online : A significant majority of powersports buyers begin their purchase journey online before visiting a dealership . This highlights the importance of a strong online presence and digital marketing strategy to capture potential customers early in their decision-making process .
$ 1 Billion in Digital Advertising : Digital advertising expenditure in the U . S . powersports sector is projected to reach $ 1 billion by 2025 . This substantial investment underscores the critical role digital marketing plays in engaging modern consumers .
$ 26.79 Billion Market by 2034 : The U . S . powersports market , valued at approximately $ 14.53 billion in 2023 , is projected to reach around $ 26.79 billion by 2034 , exhibiting a compound annual growth rate ( CAGR ) of 5.71 % from 2024 to 2034 . This growth is driven by increasing consumer interest in outdoor recreational activities and advancements in vehicle technology .
80 % of Global Online Market Revenue : In 2024 , the U . S . contributed to 80 % of the global online powersports market revenue , fueled by advancements in vehicle customization options and the growing trend of personalized experiences among consumers .
Technological Advancements : Innovations like augmented reality ( AR ), virtual product try-ons , and interactive product demos are enhancing the online shopping experience for powersports consumers . These technologies allow customers to virtually experience products before purchasing , thereby increasing confidence and potentially boosting sales .
Shifting Consumer Demographics : The powersports industry is attracting a younger and more diverse audience , influenced by factors such as increased digital engagement and the popularity of adventure tourism . This demographic shift presents an opportunity for dealers to tailor their digital marketing strategies to appeal to this emerging customer base .
These statistics underscore the imperative for powersports dealers to invest in comprehensive digital marketing strategies . Embracing digital platforms not only meets the evolving preferences of consumers but also positions dealers to capitalize on the industry ’ s projected growth .
For more information regarding the Best Operators Club , contact gart @ gartsutton . com .
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