6 • March 2025 • Powersports Business

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The American Motorcyclist Association ( AMA ) has announced that Jessica Noaeill of Hammond , Wisconsin , will join its board of directors after defeating incumbent Gary Pontius of Westfield , Indiana , in the recent Region 3 election .

Members from Region 3 — made up of North Dakota , South Dakota , Nebraska , Iowa , Minnesota , Wisconsin , Indiana and Northern Illinois — voted to make Noaeill the newest member of the AMA Board of Directors .

“ The American Motorcyclist Association welcomes Jessica Noaeill to the organization ’ s board of directors ,” says Russ Ehnes ,

Jessica Noaeill

AMA Chair . “ Jessica ’ s expertise as a rider , AMA club president and promoter will serve her well in this role , and her abilities will be useful as we work to make the AMA stronger for our members and riders across the country .”

A lifelong rider and motorsports enthusiast , Noaeill has over 20 years of experience as an AMA club president and event promoter — specializing in organizing motocross , hare scrambles , enduro and trail ride events . Noaeill also has prior experience as a chairwoman , serving as vice chair for Minnesota District 23 .

The AMA extends its gratitude to Pontius , who has more than 30 years of experience working with the organization — including his most recent stint as vice chair .

“ Gary Pontius has dedicated his life to motorcycling and its community and is a true champion of our sport and lifestyle ,” Ehnes says . “ We thank him for his decades of service to the AMA and wish him the best moving forward .”

Powersports , San Angelo ), Kip Niles , treasurer ( Arlington Motorsports , Arlington ) and Preston Douglas ( Corpus Christi Harley-Davidson , Corpus Christi ) joined Sralla in ensuring the meeting was a worthy investment .

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( From left ) TMDA board member and NPDA member Kip Niles ( Arlington Motorsports ) and Trey Sralla ( Eddie Hill ’ s Fun Cycles ) talk about something humorous prior to the start of the meeting .

On Saturday , Jan . 12 , early arrivals gathered for an informal Meet and Greet . The Sunday conference started with breakfast , followed by introductions from Sralla .

Several highly informative educational seminars followed . The morning got started with a session on cybersecurity . Mark Sheffield ( Woods Cycle Country ), who sits on the Boards of both the TMDA and NPDA , followed with an engaging session titled “ You Only Have to Be Bad in Order to Be Better Than 90 % of Your Competition ” that pulled insight and data from his role as moderator for 20 groups at NCM Associates .

“ I enjoyed Mark Sheffield talking about following up on leads and the lack of professionalism or quality that can come with those if you don ’ t focus on it ,” adds Jeff Rowan , owner of Action Sports in College Station , who described being “ very happy ” with his store ’ s 2024 performance . “ The TMDA meeting is always just a good place to come to get caught up on legislation and other things you just might miss while you ’ re running your dealership .”

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“ I ’ m always looking for things to make my job easier and faster . DX1 ’ s Smart Dealership Solution has been great in that manner .” Tony DeSimone , Owner Top Gear Powersports - Roselle , IL

( From left ) Perk Bearden of Texas Motor Sports and brothers Trey and Tanner Gearn from Lone Star Powersports are members of both the TMDA and NPDA .

Speaking of which , keynote speaker Curtis Dubay , chief economist at the U . S . Chamber of Commerce , presented a somewhat rosy outlook for 2025 growth , pending a host of potential outliers .

Company culture was next on the lineup , with HR specialist Diana Gwin .

The afternoon sessions included news from Texas Department of Motor Vehicles Assistant Chief Investigator Dara Benoit that beginning on July 1 , 2025 , powersports dealers in Texas will receive an inventory of metal license plates for units that require them . Dealership customers will later return to the store to pick up their tabs .

Representatives from the State Comptroller ’ s office provided sales and use tax updates .

Sralla once again thanked the sponsors and speakers .

“ We had a great turnout — we basically outgrew our room ,” Sralla concludes . “ I don ’ t remember having this good of a speaker lineup like we had this year . Just a great diversity of topics that are very important to us as powersports dealership owners .”