|
Triumph Motorcycles sold more than 100,000 motorcycles worldwide in 2024 , passing the milestone figure for the first time in its 122−year history . Overall , 134,635 Triumph motorcycles were sold to customers across the globe in 2024 , representing a growth of 64 % over the previous year .
Triumph ’ s sales were up in all its regions across the world , with the greatest growth achieved in India , where sales reached 29,736 . In the Americas region , which includes Brazil , Canada , and the U . S ., sales were up versus 2023 by 44 %. This was echoed in its distributor markets , which experienced a 33 % growth in sales , a 30 % growth in Asia , and 18 % growth across
|
its European markets , which remain Triumph ’ s largest region .
GROWTH This is the fifth consecutive year that Triumph Motorcycles Group Ltd . has achieved a record in its motorcycle sales . Since 2019 , sales of Triumph Motorcycles have increased by 123 %. Growth has been achieved in all markets , with standout markets in Brazil , Italy , Japan , Turkey , Hungary , Poland , Mexico , and India . In these markets , Triumph ’ s sales have more than doubled since 2019 .
This sales growth is reflected in the expansion of Triumph ’ s global dealer net-
|
work , which has increased to 950 dealers , with more than 230 new dealer partners joining the brand since 2019 .
Triumph has also invested in offering a complete aftersales package for riders , with the launch of Triumph Performance Lubricants , improved finance and warranty offers , and new clothing collaborations and ranges , which have combined to deliver record revenues in parts , clothing , and accessories ( PCA ).
NEW MODELS The results for 2024 have been achieved with a steady stream of new model launches and tapping into new market segments .
|
Triumph launched the 400cc Triumph Speed 400 and Scrambler 400 X , which arrived in dealers in early 2024 in response to growing demand for smaller-capacity motorcycles . Designed from the ground up with a brand-new single-cylinder engine platform at their heart , these new models were sold to riders of all ages and experience levels .
Triumph also entered the motocross market for the first time with the TF 250−X in Triumph ’ s new network of Motorcross & Enduro Centers in May 2024 . With the most complete package to launch into the ultra-competitive 250cc motocross market , the media and riders have celebrated this new model .
Triumph ’ s first 450cc motocross model , the TF 450−RC Edition , was revealed in September 2024 and will be available in dealers from February 2025 .
Triumph ’ s ambitious new model program continued in the over 500cc segments , identifying gaps in the existing market , creating special editions to drive consumer demand , and updating models to meet the demands of the new Euro 5b emission standards .
|
Since 2019 , sales of Triumph Motorcycles have increased by 123 %, with growth being achieved in all markets , with standout markets in Brazil , Italy , Japan , Turkey , Hungary , Poland , Mexico , and India , where Triumph ’ s sales have more than doubled since 2019 . |
|||
|
A new entry into the evolving sports category , the brand-new Daytona 660 hit dealerships in Spring 2024 , delivering an all-new triple-powered middleweight sports bike for a new generation of riders .
Updates to four model families , including the Rocket 3 Storm , Tiger 1200 , Tiger 900 , and Scrambler 1200 , offered additional tech , more performance , better handling , and updated styling , graphics , and color schemes .
Several special and limited editions were introduced : the T120 Elvis Presley Limited Edition , the Speed Triple 1200 RR Breitling Limited Edition , the Trident Triple Tribute , two Tiger 900 Aragon Editions , and a Thruxton Final Edition .
|