Powersports Business June 2026 | Page 7

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Powersports Business • June 2026 • 7

MotoAmerica partners with motorsports hiring platform to promote industry careers

MotoAmerica has announced a strategic partnership with The Paddock Network, the first global platform dedicated to simplifying and centralizing access to motorsports careers.
The collaboration will help elevate open roles within the motorsports industry, from highly technical to entry-level positions, including jobs with MotoAmerica and its teams, which account for seven classes of racing across 10 national rounds.
Hiring in the racing industry has been done primarily through word-of-mouth, leaving talented candidates unnoticed. The partnership between MotoAmerica and The Paddock Network broadcasts job opportunities at race
teams and track organizers directly to professionals at the highest levels of racing.
“ Motorsports has always been one of the hardest industries to enter because so many jobs exist behind closed doors where demands appear in an instant, and your contact list is the only resource immediately available,” says Taylor Mackenzie, co-founder of The Paddock Network.( We) created The Paddock Network to unify our industry specialists to create new career paths, and this partnership with MotoAmerica unifies this vision to take our resource globally.”
Through The Paddock Network’ s platform, the wide array of professional opportunities
can live in a single place, connecting these teams and businesses to experienced powersports industry mechanics, technicians, and data engineers, as well as professionals from the hospitality, communications, or logistics industries.
For those looking to develop a career in motorsports, The Paddock Network also offers a“ Continuing Education” section that integrates technical colleges, universities, and specialty services to help candidates set their path to working in motorsports.
The Paddock Network’ s North American expansion officially went live on April 1, allowing candidates to create free profiles
The Paddock Network looks to be the go-to source for motorsports job opportunities, whether it’ s team technicians, paddock support staff, or videographers and other creative services providers( Photo: Brian Nelson)
and hiring managers to consider applicants through a streamlined dash board.

Crown Automotive acquires Boswell’ s Country Roads Harley-Davidson

Harley-Davidson consolidation continues as Crown Automotive and PowerSports Group announced it has acquired Boswell’ s Country Roads Harley-Davidson in Cookeville, Tennessee. The acquisition makes it the fourth Harley-Davidson dealership in the state to join the Crown Automotive family in the last two years.
Boswell’ s will join the Crown-Smoky Mountain Motor Company, a division of Crown Automotive, which is comprised of the following Tennessee dealerships: Smoky Mountain Harley-Davidson in Maryville; Rocky Top Harley-Davidson in Pigeon Forge; and Thunderhead Harley-Davidson in Kodak. Also included are five additional retail outlets across Tennessee and North Carolina.
Crown Automotive says the addition is an exciting development as the group looks to expand its commitment to serving the Tennessee motorsports community.“ We’ re eager to bring in Country Roads to the Crown Automotive Group and work with them to continue providing Cookeville with top-notch service,” says Crown Automotive and PowerSports Group CEO and executive director Kevin Hawkins.“ Country Roads shares our
Boswell’ s Country Roads Harley-Davidson is now part of a four-dealership network in Tennessee owned by Crown Automotive and PowerSports Group.( Photo: Boswell’ s Country Roads Harley-Davidson)
values of customer focus, teamwork, integrity, and growth, and we’ re looking forward to this shared new chapter.”
Smoky Mountain Harley-Davidson President and Founder Scott Maddux says the acquisition is personal, as he and several members of his leadership team grew up in Cookeville.
“ We know this region, we respect its strong riding culture, and we’ re committed to building Country Roads Harley-Davidson into a premier destination for riders across the Upper Cumberland and beyond,” Maddux says.
Both the Sonic and Crown acquisitions continue to highlight the increasing role of large, well-capitalized groups shaping the future of powersports retail.