6 • June 2026 • Powersports Business

Pony Powersports Mansfield is expanding its lineup with the addition of Indian Motorcycle, bringing one of America’ s oldest and most recognizable motorcycle brands to riders in North Central Ohio.

The dealership announced the addition as part of its ongoing expansion at its new superstore in Mansfield, Ohio. The facility features a larger showroom, expanded service department, and increased inventory capacity designed to support the growing powersports business.

Chris Jones, CEO and president of the Iron Pony Motorsports Group, said the move allows the dealership to broaden its premium motorcycle offerings while continuing to grow its footprint across Ohio.

“ This is a huge moment for our Mansfield location and the community we serve,” Jones said in a statement on May 15.“ Bringing Indian Motorcycle into Pony Powersports Mansfield allows us to offer an even broader range of

The dealership announced the addition as part of its continued expansion efforts at its new superstore location in Mansfield, Ohio.( Photos: Pony Powersports Group) premium options to our customers while continuing to grow our footprint across Ohio.”

General Manager Johnie Teders said the addition enhances the customer experience by introducing a brand known for its blend of heritage styling and modern performance.

“ This addition represents more than just a new brand— it’ s an elevated experience for our riders,” Teders says.

Customers visiting the dealership will now have access to a full lineup of Indian Motorcycle models, along with expanded parts, apparel, accessories, and factory-backed sales and service support.

Pony Powersports Mansfield has operated in the Mansfield market since 2016 and has continued investing in facility upgrades and expanded product offerings as part of its long-term growth strategy.

HISUN Motors USA is continuing to reshape its leadership structure with a series of highlevel executive promotions aimed at supporting the company’ s rapid growth across the U. S. powersports market.

Over the past several weeks, the company has elevated three key leaders— Jamie Cheek, Allen Talley and Charles Kim— as part of a broader effort to align product development, operations, sales, marketing and dealer support.

CEO King Dai says the moves are designed to strengthen the company’ s operational capabilities and improve coordination as HISUN continues expanding its dealer and retail footprint.

CHEEK PROMOTED TO SENIOR VICE PRESIDENT

Most recently, HISUN promoted Jamie Cheek to senior vice president, recognizing his role in managing strategic partner relationships and commercial initiatives across the business.

Cheek joined HISUN in 2020 after previously serving as vice president of sales for Cardo Systems. Since arriving at HISUN, he has worked across multiple departments supporting key sales channels, partner relationships, and business development efforts.

In his new role, Cheek will continue focusing on strategic partnerships, commercial

initiatives, and growth opportunities tied to major accounts.

Cheek says the company’ s momentum made the decision exciting.

“ I’ m looking forward to continuing to support our partners and customers while helping pursue strategic initiatives and growth opportunities across the business,” he says.

TALLEY TAKES OVER OPERATIONS LEADERSHIP

Earlier this spring, HISUN promoted Allen Talley to vice president of operations.

Talley previously served as senior director of product management, quality and continuous improvement. In his expanded role, he now oversees supply chain, assembly, quality, parts, warehousing, customer service and technical support.

Talley brings more than 20 years of experience in product development, operations and commercial leadership. HISUN says his responsibilities will focus heavily on improving execution, inventory flow and coordination across departments as the company scales.

“ There is a clear opportunity to improve how we operate and how we support our dealers, retail partners and customers,” Talley says.

KIM EXPANDS LEADERSHIP ROLE In April, HISUN also expanded Charles Kim’ s responsibilities, naming him chief product and marketing officer.

Kim’ s new role combines oversight of product architecture, pricing, positioning, customer experience and brand strategy under a unified structure intended to better connect engineering, marketing and sales execution.

“ Charles has been instrumental in shaping how we approach product, brand, and go-tomarket strategy at HISUN,” Dai says.“ This expanded role reflects the impact he’ s had and supports our continued focus on building a more aligned and effective organization.”

Kim brings more than two decades of experience in product development and aftermarket innovation, including leadership roles at Nivel Parts & Manufacturing and co-founding aftermarket companies Vialink Corp. and SEIZMIK.

Kim says the company’ s focus is creating a more disciplined and integrated operating model as HISUN grows its market share in the U. S.

“ Bringing product and marketing together allows us to be more intentional in how we define our platforms, how we position them, and how we support them in market,” Kim says.“ The goal is to build a more connected and disciplined system.”

Over the past several weeks, the company has elevated three key leaders—( bottom to top) Jamie Cheek, Allen Talley and Charles Kim— as part of a broader effort to align product development, operations, sales, marketing and dealer support.( Photos: HISUN Motors USA)

Moto Morini is leaning into artificial intelligence to strengthen its connection with U. S. consumers and dealers, announcing the rollout of an AI-powered sales agent on its website.

Developed by Ekho, the tool is designed to engage shoppers in real time on MotoMoriniUSA. com— answering product questions, qualifying purchase intent, and routing leads directly to dealers across the brand’ s expanding U. S. network.

For Moto Morini, the move addresses a familiar challenge tied to rapid growth: increasing website traffic, rising consumer inquiries, and more leads than traditional contact forms can efficiently handle.

The AI agent replaces static lead forms with conversational interactions, helping guide potential buyers to the right model based on riding style, experience level, and budget. Each interaction is automatically qualified before being passed along to a dealer, providing what the company describes as a“ warm handoff” that allows dealership staff to focus on closing sales rather than vetting leads.

“ We looked at a lot of options for handling online leads, and most of them amounted to little more than enhanced forms,” says Chris McGee, COO of Moto Morini Motorcycles.

The AI sales agent is now live and supports Moto Morini’ s U. S. lineup, including the X-Cape 1200( above).( Photo: Moto Morini USA)

“ Ekho was different. It actually talks to the customer, understands what they’ re looking for, answers questions and gets them to the right dealer ready to buy.”

Ekho co-founder and CEO Rowan Mockler said the partnership highlights how OEMs can use AI to modernize the digital retail experience while supporting dealer networks with higher-quality leads.

By engaging the buyer the moment they land on MotoMoriniUSA. com— answering product questions, surfacing the right model, and qualifying intent in a real conversation— the AI Sales Agent helps Moto Morini convert interest into a confident, brand-aligned buyer before the dealer handoff. The dealer still closes the sale, but the buyer arrives already sold on Moto Morini, according to Ekho.

According to its May 4 press release, the AI sales agent is now live and supports Moto Morini’ s U. S. lineup, including the X-Cape 1200, X-Cape 700, and Calibro 700 models.