4 • June 2026 • Powersports Business

Two longtime Pennsylvania Harley-Davidson dealerships are joining forces under new ownership following the merger of White’ s Harley-Davidson and Iron Valley Harley- Davidson into a newly branded operation: White’ s Iron Valley Harley-Davidson.

The transition also marks a change in ownership, as longtime owners Joe and Donna White move into retirement. The dealership group has been purchased by Tom and Joya Morrissey, along with Alan and Lori Celmer, owners of the Port Clinton Hotel and Celmer Real Estate firms.

According to the dealership’ s press release, the merger combines two operations with longstanding ties to the regional motorcycle community. White’ s Harley-Davidson dates back to 1953, while Iron Valley Harley-Davidson has operated since 2003, giving the combined business

more than a century of cumulative dealership history.

The new ownership group says White’ s Iron Valley Harley-Davidson will continue offering motorcycle sales, service, performance upgrades, accessories and customization services, along with Harley-Davidson apparel and riding gear.

The dealership also noted that existing staff and management teams from both stores are expected to remain in place as part of the transition.

“ We look forward to serving our customers, growing this dealership, and building it into one of the best Harley-Davidson dealerships in the state,” the new ownership group said in a statement.

The merger reflects continued consolidation activity within the powersports retail market, as dealership groups look

Accor ding to the dealership, the merger combines two operations with longstanding ties to the regional motorcycle community. White’ s Harley- Davidson dates back to 1953, while Iron Valley Harley-Davidson has operated since 2003.( Photo: White’ s Iron Valley Harley-Davidson / Google)

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Avalanche Motorsports in Washington, North Carolina, has officially transitioned ownership from founders Todd and Austin Myers to Brian Zimmerman, an investor based in the Boston area.

Avalanche was founded in 2005 as a small powersports-exclusive dealership and has since grown to include boats and RVs. It currently carries 10 boat brands, and its powersports brands include Honda, CFMOTO, Kayo, and Kove USA.

The Myers have stayed hands-on with the dealership since 2005, building a team and customer base. They said the decision to sell the dealership stems from looking at different opportunities.

“ We’ ve put a lot into this place over the years, and we’ re proud of what it’ s become,” both Todd and Austin Myers said in a statement.“ It’ s always been about the people, our team, and our customers. We feel good about Brian stepping in and helping take it to the next level while keeping that same feel.”

Zimmerman brings experience across several industries and a focus on building strong teams and improving how businesses run.

Avalanche Motorsports is located in Washington, North Carolina, and sells a range of powersports vehicles, boats, and RVs.( Photo: Avalanche Motorsports / Facebook)

He steps into Avalanche Motorsports with a lot of respect for what’ s already been built.

“ This is a strong operation with a great foundation. I’ m looking forward to working with the team and continuing to grow the business the right way.”— Brian Zimmerman

DEAL FACILITATORS Viking Mergers & Acquisitions advisers Dan Wilson and Brad Holman facilitated the transaction, helping identify a buyer aligned with the company’ s values and long-term potential.

“ Todd and Austin built Avalanche Motorsports with the kind of integrity and customer loyalty buyers immediately recognize,” says Wilson.“ Our role was to help them navigate the process, protect what mattered most to them, and find a buyer who understood the business beyond the numbers.”

Wilson adds that the outcome reflects the importance of finding alignment between seller priorities and buyer vision:“ For Todd and Austin, this was about more than a transaction. They wanted to know that the team, customers, and culture would be in good hands. Brian brought the right combination of operational experience, respect for the business, and enthusiasm for its future.”

Avalanche says its customers will continue to see the same people, the same approach, and the same commitment to taking care of them. Both Todd and Austin will remain at the dealership, serving as manager and service director, respectively.

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Turn 14 Distribution announced the hiring of Brenden Gill as its new Southwest outside territory sales manager as the company continues expanding its powersports aftermarket sales efforts.

Gill brings a background in dealership operations, parts sales and customer service to the role, with experience working on both the retail and aftermarket sides of the powersports industry.

Before joining Turn 14, Gill served as a parts manager for RideNow, where the company said he exceeded projected sales goals. He also spent seven years as a service advisor at Edge Performance Sports.

Turn 14 said Gill’ s experience working directly with dealers and customers gives him a strong understanding of the needs of powersports businesses and enthusiasts alike.

“ We are committed to bringing the best and brightest to our powersports team, and the addition of Brenden Gill fully aligns with that goal,” says Zya Braun, regional territory manager at Turn 14 Distribution.“ He has the experience and insight to expand Turn 14’ s reach even further into the powersports sphere.”

In his new role, Gill will oversee sales and dealer relationships throughout Arizona and California. Turn 14 said he will work closely with dealers in the Southwest region to support growth within the company’ s expanding powersports division.

A longtime UTV enthusiast, Gill also spends time riding and modifying his 2022 Polaris RZR Turbo R Ultimate.

Brenden Gill is Turn 14 Distribution’ s new Southwest outside territory sales manager.( Photo: Turn 14 Distribution)