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Powersports Business • July 2026 • 9

Publicly traded powersports retailer Ride- Now Group is joining the small-cap Russell 2000 Index and the broad-market Russell 3000 Index as part of the indexes’ 2026 reconstitution, the company announced.

For RideNow, membership in the US all-cap Russell 3000 Index guarantees automatic inclusion in the small-cap Russell 2000 Index, as well as the appropriate growth and value style indexes.

The Russell indexes rank eligible U. S. companies by total market capitalization, allowing investors to track the performance of distinct market segments, ensuring indexes remain an accurate reflection of the current market. The reconstituted indexes took effect after equity markets closed on June 26.

“ We are incredibly proud to join the Russell 2000 and 3000 indexes,” says Michael Quartieri, chairman, CEO, and president of RideNow.“ This inclusion marks an important milestone for us and validates our hard work over the last year, as well as reinforces our strategic path forward.”

Over the past several months, RideNow has been gaining footing after sales slightly slumped in 2025. At its latest earnings call, the company reported profitability and

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CFO Sébastien Martel told analysts during the earnings call. He noted that ORV trends remain strong and that snowmobile preorders are up roughly 50 % from a year ago.

International markets also contributed to the quarter’ s performance. BRP reported retail sales growth of 10 % in Europe, the Middle East and Africa, while Latin American sales increased 7 %, led by record performances in Brazil and Mexico.

While the quarter exceeded expectations, tariffs remain a significant concern for the manufacturer. BRP revised its fiscal 2027 outlook to incorporate expected tariff-related costs, though executives emphasized that mitigation efforts are already underway.

“ As tariff policies shifted significantly during the quarter, our teams moved quickly to define mitigation measures to reduce their impact,” Le Vot notes.“ Looking ahead, we are focused on navigating these headwinds while also protecting our long-term growth prospects.”

Management said its strategy to handle the headwinds includes improving operational efficiencies, selective pricing actions, reduced discretionary spending and prioritization of key growth investments. Executives indicated they are avoiding drastic long-term manufacturing changes until trade policies become clearer.

Despite the tariff uncertainty, BRP maintained a positive outlook for its dealer network and product portfolio.

“ Thanks to our engaged dealer network, valued suppliers and leading-edge product lineups, we are confident in our ability to further strengthen our position in the future,” Le Vot adds.

BRP now expects fiscal 2027 revenue to range between CA $ 9.1 billion and CA $ 9.4 billion. The company also expects to generate more than CA $ 600 million in free cash flow during the year while continuing to invest in new products, technology and dealer support initiatives.

The Russell indexes rank eligible U. S. companies by total market capitalization, allowing investors to track the performance of distinct market segments, ensuring indexes remain an accurate reflection of the current market.

same-store growth in Q4 2025, even as fullyear revenue and new unit sales declined.

Most recently, in May, RideNow expanded its borrowing capacity, securing an additional $ 35 million in floorplan financing to support OEM relationships. This comes on the heels of the dealership group’ s highly successful 2026 Bike Week that saw Daytona Beach-area RideNow dealerships increase unit sales by 30 % compared to last year.

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