8 • July 2026 • Powersports Business
FINANCE www. PowersportsBusiness. com
BRP posts strong results in Q1, but North American retail sales dip
BRP reported stronger-than-expected firstquarter fiscal 2027 results, driven by higher off-road vehicle shipments, favorable product mix and disciplined inventory management. However, the company must still navigate ongoing tariff pressures.
The parent company of Can-Am, Sea- Doo, Ski-Doo and Lynx generated revenue of CA $ 2.39 billion during the quarter ended April 30, a 29.5 % increase from the same period a year ago. Normalized EBITDA rose 66.5 % to CA $ 334.4 million as gross margins improved and promotional activity eased compared with last year.
“ We delivered Q1 financial results above expectations, driven by higher volumes, disciplined cost management, strong overall execution and a more favorable promotional environment,” says Denis Le Vot, president and CEO of BRP.“ We also sustained our solid
retail momentum across key ORV segments, as new product introductions in the second half of last year contributed to additional market share gains.”
Recently appointed president and CEO Denis Le Vot said BRP sustained its solid retail momentum across key ORV segments, as new product introductions in the second half of last year contributed to additional market share gains.
For dealers, one of the most encouraging indicators was BRP’ s continued focus on inventory discipline. During the earnings call, executives reported dealer inventory was down 3 % year-over-year, reflecting what the company described as improved alignment between wholesale shipments and retail demand.
North American retail sales, however, declined 7 % overall during the quarter. The comparison was heavily affected by a strong snowmobile season the year before. Excluding snowmobiles, BRP reported North American retail sales increased approximately 2 %.
DEALER FINANCIAL SNAPSHOT
The company said its year-round products business, which includes Can-Am off-road vehicles, continued to outperform the overall market. North American year-round product retail sales increased at a mid-single-digit rate while the industry grew only in the low-single digits. BRP also reported market share gains in the ORV segment, including a three-point gain in premium side-by-side models.
Meanwhile, the personal watercraft segment faced continued pressure from elevated levels of discounted carryover inventory across the industry.
Despite broader economic concerns and uncertainty surrounding tariffs, BRP executives said consumer demand remains resilient in many key categories.
“ We haven’ t seen significant shifts in demand, particularly in North America,”
See BRP, Page 9
NORTHWEST-4.1 % Parts Department-3.9 % Service Department-0.9 % Major Units-1.5 % Overall
WEST-5 % Parts Department-1.3 % Service Department 0 % Major Units-0.6 % Overall
UNITED STATES
-3 % Parts Department 0.3 % Service Department 0.5 % Major Units 0.2 % Overall
MIDWEST-1.8 % Parts Department 2 % Service Department 3.6 % Major Units 3.1 % Overall
SOUTH-3 % Parts Department-0.4 % Service Department-0.1 % Major Units-0.3 % Overall
NORTHEAST-1.1 % Parts Department 3.6 % Service Department-1.9 % Major Units-1.3 % Overall
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MAY 2026 VS. MAY 2025
In May, dealers nationwide saw a combined sales increase of just 0.2 % compared to the same month last year, according to composite data from more than 1,800 U. S. dealers that use Lightspeed DMS. In major unit sales, the Midwest was the only region in the black, with 3.6 % increase. Both the South and West remained fl at, while losses hit the Northwest, 0.9 %, and the Northeast, 5.4 %. In services, the Northeast was up 3.6 %, followed by the Midwest, up 2 %. The South
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dropped 0.4 %, while the West and the Northwest dropped 1.3 % and 3.9 %, respectively. As for parts sales, all fi ve regions were down for the month. The West had the largest losses, 5 %, followed by the Northwest, down 4.1 %, and the South dropped 3 %. The Midwest was down just 1.8 %, with the Northeast dropping 1.1 %. Finally, in combined sales, only the Midwest gained over the month, with a 3.5 % revenue increase. Both the West and South were down less than 1 %, and the Northeast and Northwest were down 1.3 % and 1.5 %, respectively. |
PARTS SALES Parts revenue was up at 840 dealerships and down at 1,152
SERVICE SALES Service revenue was up at 952 dealerships and down at 983
MAJOR UNIT SALES Major unit revenue was up at 886 dealerships and down at 894
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FOR MORE ON THE SAME STORE SALES DATA
For more information on this report and other industry data, contact: lightspeeddms. com
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