Powersports Business July 2026 | Aftermarket

S&S Cycle continues support for legacy Harley-Davidson engines dating back to 1936

S&S Cycle says it remains committed to supporting Harley-Davidson owners with replacement and performance parts for engine platforms dating back nearly 90 years. 

The Viola, Wisconsin-based aftermarket manufacturer recently highlighted its continued investment in legacy Harley-Davidson models, noting that its current print catalog includes parts coverage for every H-D engine family from 1936 through 2026. 

According to the company, the latest S&S Cycle catalog spans a whopping 590 pages and includes replacement and performance components ranging from oil pumps and rocker arms to pistons, cams, cylinders and flywheel assemblies. The catalog also includes products for newer Milwaukee-Eight engine applications. 

“There has been a lot of talk within the industry of struggles to find replacement and hop-up parts for older Harley-Davidson models,” the company said in a statement on May 26. “S&S Cycle has been continuously supporting the vintage world since opening our doors in 1958.” 

S&S says its engineering team continues to develop products for new Harley-Davidson engine platforms while maintaining support for older motorcycles that remain popular among enthusiasts and custom builders. 

Howard Kelly, vice president of marketing for S&S Cycle, said printed catalogs continue to resonate with dealers and consumers despite the industry’s increasing shift toward digital tools. 

“While much of the world is going digital, we know our dealers and our end-user customers like a printed catalog, so we created one — again,” Kelly adds. “Whether at consumer or dealer shows, when people see a catalog on our display table, they pick it up and ask if they can have it.” 

Kelly noted that customers often share stories about older S&S catalogs they have collected over the years, making the release of a new version especially meaningful for the company. 

S&S Cycle catalogs are available for purchase through the company’s website, while dealers can also order copies through their S&S sales representatives.    


All Balls Racing returns as sponsor for Vintage Motorcycle Days

Aftermarket powersports brand All Balls Racing announced its return as a major sponsor of AMA Vintage Motorcycle Days, backing both the swap meet and racing programs at the three-day event July 24-26 at Mid-Ohio Sports Car Course in Lexington, Ohio. 

As the 2026 Swap Meet and Racing sponsor, All Balls Racing extends a growing partnership with the AMA, reinforcing its commitment to the vintage motorcycling community. 

“All Balls Racing understands what makes AMA Vintage Motorcycle Days special — it’s a celebration of the bikes, the culture and the community,” says AMA Business Development Manager Michael Kula. “Having them sponsor both the swap meet and racing programs means their support touches the heart of what brings people to motorcycling’s biggest vintage event every year.” 

This year VMD eventgoers can take part in the Mohawk Crawl by visiting all three All Balls Racing booths and scanning the QR codes to be entered into the Your Ride, Your Parts giveaway. 

The All Balls Racing-sponsored VMD Swap Meet is the largest vintage motorcycle swap meet in North America. The event includes three days of vendors selling retro motorcycles, parts, and memorabilia. 

“We love attending this event and getting to interact with our riding community firsthand, and we look forward to heading back out to Mid-Ohio to support the swap meet and racing programs during VMD,” says Matt Wilson, marketing manager, All Balls Racing.

All Balls Racing will also sponsor the Bagger Racing League Suburban Harley-Davidson Race Team, comprised of sponsored riders Joey Robinson, Brendan Foley, and Jake Masters.    


Turn 14 expands UTV accessories lineup with Elektric Offroad Designs partnership

Turn 14 Distribution recently announced that it has added Elektric Offroad Designs to its growing powersports product portfolio, giving dealers access to a broader selection of aftermarket protection, storage, and utility accessories for the SxS market. 

Elektric Offroad Designs manufactures a range of UTV accessories designed for vehicle protection and cargo management, including bumpers, rock sliders, bed storage systems, tire carriers, roof racks, doors and grilles. Many of the products incorporate mounting points for lights, winches, recovery equipment and other trail-focused accessories. 

EOD’s catalog covers several of the industry’s highest-volume platforms, including models from Polaris, Can-Am and Kawasaki. Turn 14 noted that EOD develops new applications alongside OEM vehicle launches, allowing dealers to quickly support customers purchasing the latest-generation side-by-side. 

“Elektric Offroad Designs brings strong coverage across modern UTV platforms and a focused approach to product development,” says Mike Malloy, head of business development and industry relations at Turn 14 Distribution. “This partnership expands product availability for our authorized dealers across multiple OEM applications.” 

The addition comes as the UTV aftermarket plays an increasing role as a revenue driver for dealerships, particularly as customers seek to personalize vehicles for recreation, utility and overlanding. Demand for bolt-on accessories that enhance protection, storage capacity and vehicle capability remains strong across the UTV segment. 

Brian Patrias, director of product management at Turn 14 Distribution, said the partnership gives dealers another option in a category that continues to see consistent consumer interest. 

“Adding Elektric Offroad Designs to our line card gives our dealer network another focused option in the UTV accessory category,” Patrias adds. “The brand’s protection, storage and accessory-mounting products support dealers serving popular Polaris, Can-Am and Kawasaki SxS platforms.” 

Turn 14 has steadily expanded its powersports offerings in recent years as it builds out its dealer inventory.    


Cardo Systems, Tread Lightly! team up to support off-road recreation

Cardo Systems, which makes wireless communication systems for powersports enthusiasts, has announced a new partnership between its growing off-road vehicle division and Tread Lightly!, the nonprofit organization dedicated to promoting responsible outdoor recreation. 

Cardo says the partnership underscores its commitment to protecting access to public lands and supporting the future of off-road recreation by drawing attention to the critical need for communications to promote responsible trail use, education for all OHV users, and environmental stewardship. 

“At Cardo, we believe the outdoor experience is something worth protecting and that trail stewardship is essential to the long-term future of off-road recreation,” says Liat Sade Lavan, head of ORV, Cardo Systems. 

As part of the collaboration, Cardo and Tread Lightly! will work together to help educate the off-road community on responsible riding practices, trail conservation, and sustainable recreation habits that help keep trails open and accessible. 

The partnership also supports stewardship projects and educational initiatives designed to encourage safe and environmentally conscious off-road adventures. The organizations will work alongside industry leaders, land management agencies, and recreation enthusiasts to minimize environmental impact while protecting access to trails and public lands.    


Hot Products

Amsoil refreshed synthetic motorcycle oil 

Amsoil has released a new 100% synthetic motorcycle oil, a direct replacement for its synthetic metric motorcycle oil in the Amsoil product portfolio. Designed to deliver immediate engine response and strong, consistent power, this oil protects engine and transmission wear in motorcycles operating at high rpm and elevated temperatures. Its shear-stable formulation maintains viscosity under the pressure of wet-clutch transmissions to support smooth clutch engagement and precise shifting, while its detergency helps maintain cleanliness, oil pressure and long‑term reliability. It meets or exceeds the latest API SP and JASO MA2 specifications and is compatible with all four‑stroke street, adventure, touring, and racing bikes, and available in SAE 10W‑30, 10W‑40, 5W‑40, 10W‑50, and 15W‑50 viscosity grades.  

Cush Drive Isolator 

Protect your drivetrain while smoothing acceleration with a cush drive isolator from Drag Specialties. Its high-quality rubber construction is designed to replace the OE stock isolator and replace OEM #42200212.  Available for 21-26 RH1250S, 22-26 RH975/S, and 21-26 RA1250/S/ST models. Suggested retail price is $43.63. 

Gilles Adjustable Brake Arms 

Brake easy with these adjustable brake arms from Drag Specialties and Gilles Tooling. These brake arms are constructed of CNC-milled 6082 T6 aluminum, with a double-ball-bearing design to eliminate freeplay. The brake arm features 18 degrees of up-and-down adjustability, and the brake pedal adjusts 1 inch rearward and ¾ of an inch forward.  It’s available in either black or black/gold finishes for 14-25 FLHT/FLHR/FLTRX/FLTRU/FLTRK and FLHTCUTG/FLRT models. MSRP is $431 for black and $482 for black/gold. 

Rear Brake Master Cylinder Assembly 

Upgrade your Dyna’s brake system with a new rear master cylinder assembly from Drag Specialties. They come fully assembled and are a direct bolt-on replacement. Available with a high-quality chrome finish, the assembly ensures your rear brake will operate at peak performance with a solid, smooth feel. They fit 06-17 Dyna models and replace OEM #4247406. MSRP: $263.11. 

V-Loc Carrier System 

Attach your tank bags with the latest V-Loc carrier system from SW-Motech. Integrated with the Fidlock magnetic system, the built-in magnets effortlessly guide the side bag into the correct position until it audibly clicks into the mechanical locking system. Featured on SW-Motech side bags, which are priced between $235 to $305.