4 • July 2025 • Powersports Business

Suzuki Marine USA has promoted two executives to key vice-presidential management positions. Brandon Cerka will now serve as the company’ s vice president of sales and marketing, and Jacob Ewing has been promoted to vice president of operations

Cerka joined Suzuki Marine in 2012 and has served the company in a variety of capacities, most recently as general manager of sales and marketing. Cerka’ s understanding of the recreational boating market and deep knowledge of Suzuki products have helped him expand the company’ s dealer network, enhance customer engagement, and drive sustained yearover-year sales growth.

In his new role as vice president, Cerka will focus his efforts on strategic growth, brand development, and cross-functional alignment across departments.

Ewing started in the parts and accessories division and took on increasing responsibilities over the years. He has played a vital role in leading Suzuki Marine USA’ s administration department during the company’ s transition from its former headquarters in Brea, California, to Tampa, Florida. Ewing has been a key member of

In a move aimed at boosting the powersports industry, the National Powersports Dealer Association( NPDA) and the Powersports Rep Association( PRA) have announced a strategic partnership focused on supporting the nation’ s powersports retailers.

The collaboration is built on the belief that a“ rising tide floats all boats,” with both associations committing to work together for mutual success. Central to their plan is fostering stronger, more professional relationships between dealers, representatives, and vendors.

“ By advocating for a healthy and personal partnership between the dealer, rep, and vendor, we will only strengthen our business relationship, resulting in a more professional, profitable powersports industry as a whole,” comments NPDA Chairman Bob Kee.“ We are better together.”

Tim Calhoun, an industry veteran and spokesperson for PRA, expressed enthusi-

Brandon Cerka, left, is now Suzuki’ s VP of sales and marketing, and Jacob Ewing is VP of operations.( Photo: Suzuki)

Suzuki’ s leadership team, most recently as general manager of operations.

In this new role, he will oversee administration, business compliance, logistics, accounting and finance, and credit and collections. Ewing will also oversee Suzuki Marine’ s human resources and IT functions, in consultation with Suzuki Marine USA President Nobuo Suyama.

“ Both Brandon and Jacob have played vital roles in the sustained success and

The partnership will focus on enhancing relationships, ensuring strategic product placement, and creating a feedback loop from NPDA to PRA to improve the services provided by sales representatives.

asm about the partnership.“ PRA couldn’ t be more thrilled and excited to provide a collaborative approach with the NPDA for the greater good of the powersports industry,” he says.“ An open communication pathway directly from rep and brand to the dealer network is something this industry growth Suzuki Marine has enjoyed over the years,” says Suyama.“ Brandon’ s marketing expertise and strategic thinking have helped us strengthen our dealer network, enhance our boat-building partnerships, and capture market share, even during challenging market conditions. Over the same period, Jacob’ s commitment and strong business acumen have streamlined our processes and helped make Suzuki Marine a great company to do business with.”

has been missing for some time. We vow to make the effort in this collaboration to provide premier certified sales professionals in the powersports industry that will align with the dealerships’ values.”

The partnership will focus on enhancing relationships, ensuring strategic product placement, and creating a feedback loop from NPDA to PRA to improve the services provided by sales representatives.

Calhoun concludes,“ It’ s time we come together in difficult times to ensure support, resources, and productive communication. All of this will hopefully provide some stability and optimism moving forward between dealer, vendor / product, and representatives.”

This alliance marks a significant step toward uniting key players in the powersports industry, intending to drive growth and success for all stakeholders.

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