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Maxxsonics has appointed Chris Brinkley as its new regional sales manager. Brinkley will help reinforce the company’ s strategic push for growth in 2025.

Brinkley brings over 20 years of experience in the audio and mobile electronics industry, with a strong background in B2B sales, technical training, installation, marketing, and brand development.

He has previously served as a manufacturer’ s representative and in direct sales roles, covering key territories including Texas, Oklahoma, Louisiana, and Arkansas.

Brinkley, who is fluent in Spanish and English, is expected to play a pivotal role in expanding Maxxsonics’ market presence and strengthening relationships with dealers and distributors across regions.

“ Chris has the experience, energy, and industry knowledge we value,” says Eddie Ramirez, national sales manager at Maxxsonics.“ He’ s joining a team of real enthusiasts and hitting the ground running with a product lineup that continues to gain momentum.”

“ We’ re thrilled to have Chris join the Maxxsonics family. His technical expertise, bilingual communication skills, and passion for the industry make him an outstanding asset to our team,” adds Maxxsonics President Alden Stiefel.

Brinkley says he’ s excited to join the company and looks forward to contributing to the growth of Maxxsonics’ brands.

The hiring highlights Maxxsonics’ ongoing investment in talent, innovation, and customer support as it expands into both the aftermarket and OEM markets.

Brinkley, who is fluent in Spanish and English, is expected to play a pivotal role in expanding Maxxsonics’ market presence and strengthening relationships with dealers and distributors across regions.( Photo: Maxxsonics)

Mips, a helmet-based safety technology company, has announced the addition of motocross superstar Jorge Prado to Team Mips. The Spanish rider is making his much-anticipated U. S. racing debut with the Monster Energy Kawasaki team.

Prado, a four-time FIM Motocross World Champion known for his 149 holeshots and technical prowess, brings global attention to the brand’ s mission of helmet safety innovation. This move not only bolsters Mips’ presence in top-tier motocross but also signals the brand’ s growing influence across North American powersports markets.

“ Joining Team Mips is an exciting step for me,” says Prado.“ In motocross, every detail counts— and helmet safety is a huge part of that. I’ m proud to work with a brand that’ s constantly innovating to protect riders like me.”

For powersports dealers, Prado’ s switch to Team Mips offers a new marketing edge, especially as he begins competing in the SuperMotocross World Championship, kicking off with the Pro Motocross series on May 24. His use of the Fox V3 RS helmet with Mips Integra Split— a cutting-edge rotational impact protection system— gives dealers a strong talking point when educating customers about premium helmet technology.

“ Jorge’ s career and qualities as a rider speak for themselves, and we’ re looking forward to being part of his U. S. adventure,” says Max Strandwitz, CEO of Mips.“ He represents the values we champion at Mips: performance, innovation, and a commitment to safety.”

Prado joins Team Mips alongside other elite athletes across motocross, snow, and cycling sports, reinforcing Mips’ broad appeal and brand credibility in the competitive helmet market.

Recently recovered from a shoulder injury sustained in the AMA Supercross season, Prado is expected to be a serious contender in the 450 Class this summer— and a high-profile ambassador for helmet safety.

For dealers looking to capitalize on Prado’ s star power and Mips’ expanding influence, this partnership represents a prime opportunity to educate customers on helmet safety innovations and drive interest in top-tier gear.

Prado, a four-time FIM Motocross World Champion known for his 149 holeshots and technical prowess, brings global attention to the brand’ s mission of helmet safety innovation.( Photo: Mips)

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Father-daughter duo share passion for dealership

NVP impresses in Milwaukee!

Events, Podcasts, Webinars, Market

Data Book & Custom Content

pass their issue along to at least 2 additional people share charts and graphs seen in PSB say the content is vital, can’ t imagine life without PSB

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Father-and-daughter duo Mike Venziano and For 2025, Polaris offers an expanded warranty across

Misty Rohdes own Rich’ s Yamaha of Lockport, the Ranger lineup, new trim offerings, refreshed style,

Illinois, and passionately run their dealership updated colors, and graphics on select models, and alongside other family members. upgrades to its RZR Pro line. Photo courtesy of Polaris

Accelerate opens early bird registrations!

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For those adding the Powersports Business Accelerate Conference to their 2025 calendars, we invite you to register today to receive the early bird discount!

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In a nostalgic return to its roots, the Best Operators Club( BOC) just celebrated its 36th anniversary in Madison, Wisconsin— the very place where it all began in 1988.

Service tech buys dream dealership, continues wrenching

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The 2024 North American NVP Product Expo at the newly expanded Baird Center on September 7−8 exceeded expectations and broke new ground with its extensive floor plan.

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