Powersports Business July 2025 | Page 27

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ELECTRIC

Powersports Business • July 2025 • 27

Stark’ s future looks bright as e-moto company reports record-high revenue

Stark Future, a leader in high- performance electric motorcycles, reached a major milestone in April by recording its highest- ever monthly revenue of $ 20.6 million while earning $ 3.1 million in profit, showing a positive sign for the viability and sustainability of the EV market.
The revenue achievement comes nearly two years after Stark Future’ s first commercial sale, and the company’ s CEO, Anton Wass, says it resembles the growth rate of some of the world’ s most successful tech firms. The company’ s rise toward profitability has been driven by its popular off- road bikes and street- legal enduro model.
“ Through deep technical vertical integration and focus on sourcing, we managed to develop game- changing technology at
competitive costs, while still manufacturing in Europe,” says Wass.“ This result validates our disciplined approach and marks an important step toward consistent profitability.”
Despite Stark’ s success, other e- moto manufacturers have had mixed results. Zero Motorcycles recently raised $ 76 million to release six new distinct EV vehicles over the next two years but remains a long way from profitability. Other OEMs have struggled, including Harley- Davidson’ s electric spin- off LiveWire, which sold just 33 units and lost $ 20 million in its first quarter, and Italy- based Energica, which assets are set to be auctioned off following the company’ s bankruptcy.
Stark says its primary ambition is to design, develop, and manufacture
Stark’ s record-setting revenue numbers were fueled by its popular electric off-road bikes and street-legal enduro model.( Photo: Stark Future)
cutting- edge electric motorcycles to push boundaries of performance and set new standards for sustainability in the industry. The company credits its commitment to
sustainability— in both operational efficiency and materials— for the firm’ s success. Looking to the future, Stark is focused on repeating the success it has found in the motocross and enduro segments, but in other, much larger motorcycle categories.
Stark says it is well- positioned to continue scaling its impact and redefining the future of motorcycling. With a global network of dealers at more than 400 retail locations, expansions into over 50 countries, and recent developments for security and military applications, Stark is optimistic about its future.
“ We will continue to innovate at the component level and model range so electric motorcycles in all categories can outperform traditional machines in every way,” says Paul Soucy, Stark’ s chief technology officer.

Stark Future adds Quick to global communications team

Electric motorcycle manufacturer Stark Future recently appointed Dan Quick as its new global media director, further adding to the company’ s global communications team.
Quick brings plenty of experience from the motorcycle and mobility industries. He most recently served as director of global communications at Zero Motorcycles, where he led global media strategies and partnerships for one of the world’ s leading electric motorcycle brands. Before
that, Quick held leadership roles as senior manager of marketing communications at Zero Motorcycles and head of marketing at Specialized Bicycle Components.
At Stark, Quick will work closely with the marketing, sales, creative, and brand communications teams to ensure that media efforts boost awareness, drive customer engagement, and support sales performance globally. He will drive the company’ s global media strategy and expand its presence across both endemic
and non-endemic media platforms.
“ His track record in crafting impactful storytelling, building meaningful media relationships, and leading highly successful product and brand campaigns aligns perfectly with our mission to amplify the Stark brand worldwide,” says Benjamin Cobb, director of brand communications.“ His expertise will also help strengthen Stark’ s media partnerships and reporting processes, delivering measurable results for our brand and partners.”
Dan Quick is Stark Future’ s new global media director.( Photo: LinkedIn)

Latvian startup Oruga demonstrates single-track ʻZombie Apocalypse’ bike during Ontario visit

Ontario’ s Minister of Economic Development, Job Creation, and Trade, Victor Fedeli, recently led a Canadian delegation that met with Latvian mobility startup Oruga to demonstrate its electric vehicle prototype, which looks like something out of a Mad Max movie set.
During the visit, Oruga co- founders Liene Vītola, chief operating officer, and Juris Kļava, chief technology officer, presented the Unitrack prototype— an electric
single- track vehicle designed for off- road use in extreme environments such as sand, snow, mud, and rocky terrain. The vehicle is aimed at recreational users as well as professional sectors, including border patrol, search and rescue, and defense.
“ Minister Fedeli shows a strategic mindset and a collaborative approach,” Vītola comments.“ Ontario clearly supports innovation and manufacturing, and we look forward to continuing discussions about how
Oruga’ s platform could align with Ontario’ s mobility and EV ecosystem.”
Oruga was founded in 2023 by Vītola, Kļava, Erick Pastor, and Kaspars Barons and is based in Riga, Latvia. The company aims to revolutionize outdoor mobility by developing advanced track systems. Its first vehicle is the Oruga Unitrack, a zombie apocalypse- ready off- road vehicle.
The Unitrack is designed for maximum traction and effectiveness in multiple
terrains. Its proprietary technology combines a track system’ s traction with a motorcycle’ s steering and tilting characteristics. After validating the principles with the first concept model, Oruga built a functional prototype to demonstrate its capabilities.
In case you are looking for something different, the company says it is looking for partners in North America. If the civilized world does end, this zombie apocalypse bike might just be the ticket to survival.
Left: The team from Oruga demonstrated the world’ s first single-track electric motorcycle— a true off-road beast created in Latvia— in Toronto in April. The company is exploring market opportunities in North America and may open a manufacturing facility in Canada.( Photo: Liene Vitola) Above: The Unitrack’ s proprietary technology combines a track system’ s traction with a motorcycle’ s steering and tilting characteristics.( Photo: Oruga)