Powersports Business January 2025 | Page 15

NORTH AMERICA ’ S HIGHEST VOLUME DEALERSHIP BROKERAGE FIRM
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PWC / MARINE

Powersports Business • January 2025 • 15

Kawasaki previews Jet Ski models at International Distribution Meeting

Kawasaki hosted distributors from around the globe at the WGP # 1 Waterjet World Series in Thailand in December . Hiroshi Ito , president and CEO of Kawasaki Motors , shared Kawasaki ’ s commitment to the personal watercraft segment by previewing multiple new models including the all-new Jet Ski SX-X160 stand-up watercraft .
The Jet Ski SX-X160 leverages the racing prowess of the Jet Ski SX-R160 but is a more approachable ride with a fixed handlebar control like a Kawasaki favorite , the Jet Ski X−2 from the 1980s .
“ Kawasaki was a pioneer in the powersports industry creating the first Jet Ski and built a completely new style of water-based
leisure activity ,” Ito says . “ Kawasaki intends to expand our PWC business supported by a robust model lineup , expanded marketing campaigns and our continuation of strong sales programs .”
Kawasaki also previewed future updates to the Jet Ski STX160 series with exciting updates coming later in 2025 .
Kawasaki reveals the all-new Jet Ski SX-X160 stand-up watercraft . Photo courtesy of Kawasaki

Yamaha helps place 500 qualified marine techs in dealerships

Yamaha Marine has helped place more than 500 graduate technicians into Yamaha marine dealerships through its Yamaha Marine Technical School Partnership program ( TSP ) and workforce development efforts . The achievement was a joint effort of Yamaha ’ s service and government relations teams to boost the number of qualified technicians in the field and deliver premium service experiences to retail customers .
“ During the last 10−plus years , the marine industry faced a shortage of skilled technicians due to the challenges of recruiting and retaining qualified service personnel . Yamaha developed the TSP program and worked closely with state regulators to meet that challenge ,” says Kenyon Ward , senior Workforce Development Specialist . “ The fact that our government relations efforts and TSP program helped facilitate the placement of 500 qualified technicians with Yamaha dealerships proves we are making a difference . We will continue working with state legislators and
investing resources into technical schools to make the workforce stronger .”
Developed in 2015 , Yamaha ’ s TSP program aims to develop a stronger marine technician workforce through a certified curriculum , Yamaha systems access and product donations used in the classroom for hands-on training . The facilitation and growth of Yamaha Marine ’ s technical school relationships led to the development of Yamahasponsored curriculum available to technical schools for use in the classroom . The first curriculum , titled : Introduction to Outboard Systems ( ITOS ), which includes textbook materials and hands-on learning for students who wish to start a career as a marine industry technician . Students who successfully complete the
course receive Yamaha Marine ’ s Introduction to Outboard Systems Certification .
A significant number of these technicians enter the dealer network as Maintenance Certified Technicians , due to the Maintenance Certification Program ( MCP ) implemented by leading technical schools . In 2021 , Yamaha ’ s service and government relations teams helped Yamaha become the first marine outboard manufacturer to place Maintenance Certifications on
Florida ’ s CAPE funding list . Florida ’ s CAPE program incentivizes schools to offer industry-recognized certifications that
Yamaha Marine has helped place more than 500 graduate technicians into Yamaha marine dealerships . The achievement was a joint effort of Yamaha ’ s service and government relations teams . Photo courtesy of Business Wire
students can earn to secure high-wage , highdemand careers by providing performance awards for workforce development . In 2024 , Florida students earned 528 Yamaha Marine Certifications through CAPE , contributing to over $ 250,000 in funding for schools since 2022 . This initiative has helped approximately 141 certified technicians join Yamaha marine dealerships .
In 2023 , Yamaha partnered with the Alaska Maritime Education Consortium ( AMEC ) to establish an infrastructure for Yamaha Marine products training across the state , specifically in remote regions . The agreement expands the reach of the Yamaha Tech School Partner ( TSP ) program . To date , there are eight Alaska school members and more than 40 students who have completed Yamaha ’ s Introduction to Outboard Systems course .
For more information about the YTS program or to find a Yamaha TSP school partner near you , visit ymutechs . com or contact YamahaTSP @ yamaha-motor . com .
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