16 • January 2025 • Powersports Business www . PowersportsBusiness . com

Kicking off the 2025 conferences in Charlotte , North Carolina , will be the opening night reception of Boating Industry Elevate , Summit , Powersports Business Accelerate Conference and OPE + Power Forum at 5:30 pm on January 20 , where attendees will all be together to take over the third and fourth floors of the NASCAR Hall of Fame , known as Inside NASCAR and Heritage Speedway .

Conference attendees can explore NAS- CAR history while engaging with interactive content . All of the attendees will have access to exhibits , including the Pit Crew Challenge . Attendees can also put themselves in the driver ’ s seat with the NASCAR Racing Simulators . And don ’ t worry , you don ’ t need to be a hardcore NASCAR fan to enjoy it .

To embrace the reception-style event , there will be a space with high-top tables and soft seating to eat , drink , play and repeat at your own pace . It will surely be a highoctane way to ignite your conference experience and connect with others from the outdoor work / recreation space .

The opening night reception will be held at the NASCAR Hall of Fame on January , 20 .

On Tuesday , January 21 , the Accelerate Conference will kick off with opening Keynote Jay Samit .

KEYNOTE SPEAKER JAY SAMIT On Tuesday , January 21 , things get started with the opening keynote in the Carolina Ballroom ABC at 8:30 am at the Sheraton Charlotte .

International bestselling author Jay Samit will present Managing – and Making – Disruption . Samit is a dynamic entrepreneur and speaker widely recognized as one of the world ’ s leading experts on disruption and innovation . Chairman of a transformative Artificial Intelligence company , Samit was once described by Wired magazine as “ having the coolest job in the industry .” Samit gets people passionate about innovation and overcoming obstacles and teaches them to think bigger . Designed to be as entertaining and inspiring as it is informative , Samit will deliver a speech that will stay with the audience long after the conference has ended .

In the Mecklenburg Ballroom 3 at 10 am , there will be a session on Strategies for Wealth Enhancement . In this presentation , Morgan Stanley ( Stanek-Haack ) will share strategies for transferring wealth for powersports dealers , including tips from Performance Brokerage Services on buy and sell strategies for dealers seeking to acquire a new store or sell a current one .

At 11 am in the Mecklenburg Ballroom 3 is a session on Finding Hidden Profit in Dealership Data . Max Materne , CEO and co-founder of OCD Solutions , will dive into the metrics of dealership sales data and trends to find hidden opportunities for additional sales and increased customer loyalty .

Max will outline actionable strategies to shift focus from constantly acquiring new customers to nurturing existing ones , highlighting how improving the customer experience at each lifecycle stage can drive significant growth . This session will empower dealerships to deepen customer relationships , enhance satisfaction , and achieve sustained profitability by investing in the experience and value of every customer .

At 1:30 pm , Rob Greenwald , president of Powersport Solutions , will be hosting a session titled : You Have Got to Have a Plan B ! This session will discuss the importance of your people and technologies , such as A . I ., and how a good balance helps dealers maximize their business – as well as the pitfalls and problems – by tilting the scales of these key factors .

At 2:15 pm , Josh Arrendondo from Podium will be speaking about Artificial Intelligence and how dealers can harness the power of this great new platform .

The Power Hour podcast comes from the editors at Powersports Business , where they meet with dealers , industry insiders , and other powersports stakeholders to discuss what they bring to the industry .

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