The case for total transparency As a dealer , you pride yourself on being transparent with your customers . You empower your staff to assist your customers in making the right decision by understanding
ZACH MATERNE their needs and offering guidance . Yet , when it comes to your own business , especially your insurance program , transparency can feel like a double-edged sword .
I get it . As a former dealer myself , I ’ ve been in your shoes . Sharing every detail - revenue , employee counts , dealer plates , building value , inventory , and yes , even your current premium - can feel risky . You might worry it will limit your negotiating power or expose you to potential drawbacks .
In my current role as a commercial insurance consultant , I ’ ve learned that withholding information often works against you . Total transparency isn ’ t just helpful ; it ’ s essential . It empowers your broker to secure the best
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possible coverage and pricing while avoiding inefficiencies that could leave you vulnerable .
TRANSPARENCY MATTERS Insurance isn ’ t just about finding the lowest premium ; it ’ s about protecting what you ’ ve built . Every piece of information you provide helps your broker understand the unique risks your business faces and allows them to act as your advocate in the marketplace .
Here ’ s how transparency benefits you :
PREMIUM While premium is often a primary focus , it ’ s only one component of a comprehensive insurance strategy . Sharing your current premium gives your broker a benchmark to evaluate which markets are viable options . Many carriers have minimum or capped premiums , and knowing your current costs allows your broker to target markets that are effective players for your renewal .
Transparency about premium also helps your broker leverage competitive pressure among carriers , ensuring they bid aggressively for your business . But this only works if your broker has the full picture , premium included .
COVERAGE A low premium with incorrect exposures could mean you ’ re paying more for less coverage . For example , if your policy doesn ’ t accurately reflect your inventory ’ s peak value , updated property values that reflect inflation in construction costs , inaccurate revenues or payroll or the correct number of dealer plates in use , your rate might seem
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lower , but the coverage won ’ t align with your actual needs . In the event of a claim , this discrepancy could leave you severely underinsured or subject to additional cost during a premium audit .
EXPOSURES Your exposures , like revenue , employee count , and property values , drive your premium and shape your coverage needs . Providing accurate , updated information allows your broker to position your dealership effectively with carriers , demonstrating that you ’ re a well-managed , low-risk operation .
AVOIDING A TRANSACTIONAL APPROACH
A transactional approach to insurance often leads to a transactional result . When dealers view their insurance renewal as a one-time negotiation focused solely on price , they limit the potential for long-term benefits . This mindset often results in :
Inadequate coverage that leaves you exposed during a claim .
Missed opportunities to secure better terms through strategic planning .
Inefficient use of time chasing shortterm savings at the expense of long-term protection .
In contrast , transparency and an intentional strategy can transform your insurance experience . By collaborating with your broker , you build a relationship where they understand your business holistically . This enables them to advocate for you more effectively , target the right markets and structure a program that aligns with your goals — not just for this renewal , but for the future .
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SAVE TIME AND MONEY Being upfront from the start , you allow your broker to focus their efforts on carriers that are the best match for your needs , avoiding unnecessary roadblocks and inefficiencies .
TRUSTING YOUR BROKER Transparency requires trust , and that trust is built on a strong partnership with your broker . Your broker should be more than just a service provider ; they should be your advocate , working tirelessly to protect your interests and secure the best possible outcome for your business .
When you treat your broker as a partner and provide them with a complete picture of your operations , you empower them to deliver solutions that truly align with your goals .
FINAL THOUGHTS Transparency isn ’ t about losing control ; it ’ s about gaining a competitive edge . By providing your broker with the full scope of your business ’ s exposures , premium and operations , you ’ re setting the stage for better coverage , competitive pricing , and long-term peace of mind .
Insurance is a critical part of your business strategy , and total transparency is the key to making it work for you . Trust your broker , be open , and let collaboration drive your success .
This article was written by Zach Materne , a Property & Casualty risk consultant for Apiar Commercial Risk Management , LA Resident License # 871096 ; Cell Brokerage CA LIC . # OG83985 ; NPN # 14775635
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