www . PowersportsBusiness . com

STEVEN BARNES General Sales Manager , Powersports St . Augustine Steven ’ s journey in the powersports industry began when he was 18 . He gained experience in the parts and service department , then became a standout in sales . He is known for his organizational skills and attention to detail . He does the little things right . He is described as an asset to the dealership ’ s team , creating lasting relationships with both clients and colleagues .

Steven is a team player with a consistently positive attitude . He greets customers with genuine enthusiasm . He is consistently ranked among the top-selling team members and earned a promotion to sales manager in 2023 .

Colleagues praise Steven ’ s trustworthiness , commitment and enthusiasm . He is always ready to go the extra mile . He willingly takes on additional tasks , such as washing units , and offers assistance to every department , showcasing his dedication to the success of the dealership .

JONATHAN WATERS Owner , Redline Powersports LLC Jonathan is an energetic , passionate and determined leader who offers creative strategies to drive the dealership forward . He is actively involved in day-to-day operations and has increased gross profit and sales revenue .

He has been a leader in powersports since he reentered the industry in 2020 . He has overseen the implementation of analysis tools , expanded the platform team and successfully managed a fourth acquisition . He skillfully navigated the increased inventory supply and has found a balance between margin and inventory turns tailored to each segment .

He sets ambitious goals and sparks healthy opposition as needed . He enacts the motto “ inspect what you expect .” His constant pursuit of improvement for the business and himself serves as a motivating example for his team . He believes every aspect of the business can be refined and he boosts growth as he remains a dedicated student of the industry .

ANTHONY BRUNO Service Manager , Broward Motorsports Anthony ’ s journey with the dealership began in 2006 at the age of 16 . He started as a porter and progressed through roles in parts and service . He played a key role in running a custom bike store that was affiliated with the dealership for a year . Following its closure , Anthony took on the role of service manager at one location , then moved to a different location .

He has significantly enhanced the dealership ’ s service department . Since overseeing all service departments and changing processes , he has increased service profits by 30 percent per store over the course of one year .

Anthony has been pivotal in assisting all group locations . His work ethic is unparalleled , and he is described as having a tenacious attitude and humble demeanor . He is a full-time firefighter and has a brotherhood mentality of ‘ no one gets left behind ’ and prioritizes a ‘ teamwork first ’ strategy . His dedication and diverse skills make him a unique and invaluable asset to the dealership .

ALEXANDRA ISAACS General Manager / Partner , Columbia Powersports Supercenter Alex demonstrates exceptional leadership and has helped the dealership achieve a

55 percent year-over-year increase in net profit . This success is reflected in significant growth across various departments , with sales gross up by 12 percent , service gross up by 38 percent and parts gross up by 27 percent year-over-year .

She is known for her innovative thinking , focus on both people and processes , and proactive approach to decision-making . She readily hires the right individuals for key positions and leads a team of 60 employees . Her ability to drive growth and profitability is evident in the dealership ’ s overall performance .

When she left teaching to join a startup dealership , she attended Garage Composites GM training , where she was recognized as a “ mover and shaker ” within the industry . She continues to make significant strides , positioning herself as a dynamic force in the powersports sector .

ZACH BOWMAN Editor-in-Chief , UTV Driver , Octane Under Zach ’ s leadership and brand strategy , the outlet reached more UTV enthusiasts , inspired new and experienced riders , introduced more video content and strengthened its connections with OEMs , gear manufacturers and consumers .

Zach spearheaded significant social media growth and was a driving force of the Behind the Scenes with UTV Driver sweepstakes in July 2022 , hosting employees from three winning dealerships at Windrock Park in Tennessee .

Zach consistently goes above and beyond to strengthen relationships and provide value to dealer partners nationwide . He is a team player and ensures the outlet achieves its goals while fostering a positive and enjoyable work environment . According to one nominator , Zach leads by example and helps his team thrive as he contributes to the magazine ’ s distinctive culture and personality .

COLLIN MIKOTTIS Category Specialist - Powersports , Atturo Tires Collin is a skilled navigator of the powersports market , consistently benefiting the brand through his effective marketing strategies . He is a strong and motivating leader , and his contagious confidence inspires others . Collin ’ s listens to and coaches others to help them grow within the industry .

He is eager to expand the brand ’ s influence and efficiently covers significant ground in a short period . He has successfully initiated conversations and collaborations with well-established brands , a challenging feat for someone relatively new to the industry .

He is described as hungry and relentless , and his drive is a source of motivation for others . His ability to make strides in the competitive industry attests to his effectiveness as a leader and marketer . He makes a significant impact on the brand ’ s presence and success .

BRODY MEIER Owner Operator , Great River Harley-Davidson Brody has demonstrated exceptional performance in key performance indicators ( KPIs ) since acquiring the dealership in 2021 . He exemplifies how dealers should approach staff and customer interactions . He holds employees accountable and continuously pushes them towards success .

Through weekly training sessions and a book club , Brody actively invests in the

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Top Gear Powersports Roselle , Illinois | DX1 Dealer Since 2012

( 800 ) 700-4391 | DX1app . com / demo