than a boss . He earns respect and trust from his staff and emphasizes that success is a result of working hard and having fun .

He is actively involved in day-to-day operations , and he dedicates countless hours to ensure the dealership stays ahead in the industry . Warren ’ s hands-on approach extends to setting up units and strategic planning . He is committed to continuous improvement . His passion for the industry , coupled with a balanced work-life philosophy , creates a positive atmosphere .

His number one rule is to take care of the customer , which is reflected in his loyal customer following .

DUSTIN HUNT Manager , Sales and Enrollments , Rollick , Inc . Dustin ’ s passion and drive have allowed him to lead groundbreaking technology in the industry . He started as an account manager and his leadership skills earned him a promotion to team lead . This year , he became the sales manager . His work ethic , professionalism and positive attitude have fast tracked his career and left a lasting impression on OEMs , dealers and the company ’ s internal team .

Dustin played a pivotal role in launching and managing the BRP email lead nurture program . He has trained hundreds of powersports dealers , and his expertise extends to lead integration , where he shares best practices and conducts coaching sessions focused on marketing solutions to boost close rates .

Dustin ’ s vision has influenced the industry ’ s technological landscape , introducing innovative programs that set new standards for performance , efficiency and results . He is innovative , produces positive changes and inspires others to reach their full potential .

Dustin Hunt manager , sales and enrollments , Rollick , Inc .

DIA MATTESON Harley Davidson Dealership Owner , House of Harley , Anchorage Alaska Dia creates a family atmosphere across her seven dealerships – three of which are located in Alaska and four in Arizona . She frequently travels between locations and has a hands-on leadership style . She is engaged with both employees and customers . She personally addresses Facebook messages , emails and reviews , and actively participates in customer satisfaction .

In 2012 , at the age of 25 , Dia became the youngest female owner of a Harley dealership . She purchased the Alaskan dealerships from her father and expanded to Arizona in 2018 . She has developed a camping area at an Anchorage dealership for visitors and is also involved in the National Powersports Dealer Association . Beyond her professional commitments , Dia consistently donates and supports initiatives aiding the homeless , showcasing her dedication to both her business and community .

DIAMOND ROBLES Regional Sales Manager – Southwest , Octane Diamond is known for her passionate advocacy for both dealers and the company . She thrives in the ever-evolving industry by embracing innovation and adaptability . She has worked in a dealership and is deeply committed to helping dealers .

Under Diamond ’ s leadership , the Southwest region grew 26 percent in active Octane dealerships from Q1 2022 to Q1 2023 , with a notable 16 percent year-overyear increase in deals funded . Her dedication , passion and leadership significantly contributed to these achievements .

She leads by example , is a supportive

teammate and demonstrates a strong work ethic that is contagious . She is confident yet compassionate and her wisdom and downto-earth leadership style make her a fantastic team member .

She is described as a true champion of collaboration and success . Her dealer-centric approach reflects a keen understanding of the industry , earning her recognition as an emerging star in the industry . She has a long history in powersports and is a devoted enthusiast .

CYRUS WEBBER Sales Manager , Simply Ride Cy has enhanced the dealership by enlisting a professional sales trainer to develop the sales team . He is committed to customer satisfaction and ensures the team is wellprepared to assist customers in finding the right motorcycle . As a hands-on manager , Cy prioritizes the success of his team and coaches them on effective sales strategies and on efficient work practices .

His dedication is evident in his willingness to work late and until a deal is closed . Under his leadership , the dealership has experienced growth in sales , staff expansion and retention , and an overall improvement in the workplace atmosphere . Cy leads by example . He demonstrates patience and extensive knowledge in the industry , contributes to the team ’ s success and creates a positive environment within the dealership .

HARRISON HERRON Finance & Business Manager , Foothills Motorsports Harrison leads by example in both his personal and professional life . He excels in providing exceptional customer experiences and implementing valuable reports for improved results . His commitment to high performance and profitability is evident and he contributes

Diamond Robles Southwest RSM , Octane

to a positive workplace culture . He is a dedicated team member , known for his exceptional attitude , willingness and eagerness to go the extra mile . He is the first to arrive at the dealership and the last to leave .

In 2022 , Harrison significantly enhanced the F & I department . He continuously improves closing rates and innovatively approaches new ideas and products . Harrison extends support to the sales team , ensuring they have the necessary tools for improvement .

He is proactive , he is known for his attention to detail and has a team player mentality . His dedication and performance have led him and those around him to success .

PAUL DAVIS Director of Sales and Marketing , Automatic Distributors Paul is a proactive and versatile team member known for his continuous learning efforts and collaborative approach to increasing sales . He is professional and an expertise in his field .

Paul has significantly enhanced the company ’ s marketing footprint in the past year , displaying his knowledge of all facets of marketing . His ability to communicate complex marketing programs in an understandable manner contributes to the success of his campaigns . Paul shares his knowledge with individuals from other companies to promote industry-wide growth .

Behind the scenes , Paul has played a pivotal role in transitioning the company from a regional distributor to a national-level distributor . His visionary approach and knowledge position him as a driving force for taking the company to new heights . Described as a professional among professionals , Paul ’ s relentless pursuit of innovation and resistance against the status quo reflects his commitment to elevating the business .