Powersports Business February 2025 | Page 24

24 • February 2025 • Powersports Business www . PowersportsBusiness . com

ACCELERATE

2024 Best In Class award winners

Best in Class

2024
STAHLMAN POWERSPORTS Rolla , Missouri
F & I The dealership ’ s unwavering dedication and commitment to offering top-notch protection options for every customer truly sets it apart . The team ’ s outstanding efforts and exceptional results demonstrate their passion for ensuring the utmost satisfaction and security of each individual they serve . One nominator said ,“ This dealership is the epitome of excellence in the F & I sector of the powersports industry .”
POWERSPORTS OF GREENVILLE Greenville , South Carolina
F & I In 2023 , Theft Protection sales increased by 159 % compared to 2022 , with nearly 50 % of buyers opting for the plan . Lifetime Battery Replacement was accepted on 75 % of all units sold , representing a 281 % increase over the previous year . This success is attributed to management ’ s collaboration with quality partners and the fact that all customer-facing staff are well-informed and can fluently communicate the benefits of these plans so customers understand their choices . The staff also readdresses the features and benefits of products to reinforce the value of the product and lead a straightforward process for those looking to redeem a policy . These strategies led to a per-vehicle average F & I performance 115 % above the national average , increased overall sales contribution to 105 % above the national average , and increased store profitability by 130 % over the national average in 2023 .
MORITZ SPORT & MARINE Mandan , North Dakota
Pre-Owned Unit Sales The dealership ’ s pre-owned powersports sales have increased by 12.95 % from 2022 to 2023 and by 23.62 % from 2021 to 2023 . Used SnoBear sales rose 6.68 % in gross profit ratio , and net sales grew by 23.8 % from 2021 to 2023 . Key improvements made include ensuring each customer meets with the sales manager , finance team and accessories specialist . This happens at the sales desk where customers are more comfortable . “ The dealership staff has been great at embracing these updates and changes , as it only helps build their customer relationships ,” a nominator said .
GET DIRTY DIRT BIKES Morongo Valley , California
Marketing The dealership was a top TM Racing dealer in the U . S . Because there is no longer a U . S . TM Racing importer , the dealership has heightened its racing efforts to promote its core business of suspension service , race prep and accessory sales . It also started carrying Beta and Sherco accessories and vintage bike parts and accessories . The dealership supported riders in the East and West Coast U . S . Hard Enduro Series and provided trackside service at the West Coast events . It sponsored the American RetroCross Series and will be a sponsor of EnduroCross again . The dealership also has a rental and touring business and offers fully prepped race bikes . The dealership has hosted riders from Germany , Canada , and the Midwest at Hard Enduro Events , Vintage MX , The Two Stroke Nationals and Vet World Championships .
BROWARD MOTORSPORTS Hialeah , Florida
Employee Satisfaction Since management changed in August 2023 , employees are reportedly happier and more productive . Sales have increased and morale has improved in all departments . “ Management has boosted employee satisfaction by
making us feel valued as part of the BMS family ,” one nominator said . Leadership invests in the success of employees , providing tools and guidance , which ultimately helps the business . The ideas of employees are heard , and they are encouraged to come up with new strategies to make the store stand out above the rest .
Leadership Award Sam Nehme , owner and president of Broward Motorsports was awarded the Best- In-Class Leadership Award for his excellent management and leadership skill in growing his dealerships in challenging times .
YOUNG POWERSPORTS XL CENTERVILLE
Centerville , Utah
Service Department This dealership houses a massive area to hold machines ready for pickup and over 20 bays for technicians . The service team is made up of top professionals who are regularly provided with training opportunities . Technicians regularly attend manufacturer certification courses , ensuring that at least one expert mechanic is available for every type of machine serviced . Throughout 2024 , repair orders have increased by an average of 8 % each month , which has increased gross profit by an average of almost 10 % month-overmonth . The dealership utilizes two buildings for assembly and service , which has increased the output of new machines and machines fixed per day . Service department employees have increased by 26 % from 2023 to 2024 which has led to an average increase of almost 9 % in hours billed month-over-month .
Community Service “ Since opening their doors in August of 2023 , they ’ ve donated thousands of dollars and held several events to better their community — becoming a beacon for those in need ,” one nominator said . The location works with the Young Caring for Our Young Foundation , a nonprofit dedicated to helping children in need . Before hosting its grand opening celebration , the dealership held its first philanthropic initiative . Volunteers , including Centerville ’ s mayor and TV personality Dave “ Diesel Dave ” Kiley , filled backpacks at the dealership with living essentials for teens experiencing homelessness . The event benefited the Davis Education Foundation ’ s teen drop-in center program , and the dealership also provided this foundation with the funds needed to keep drop-in centers operational throughout the summer of 2024 . Each event is made possible by the help of dedicated employees
looking to make an impact both in and outside of the dealership . “ They ’ ve become a proven force for good ,” one nominator said .
STUBBS HARLEY-DAVIDSON Pasadena , Texas
Riding Academy & Motorcycle Training Over the last three years , the dealership held about 160 classes annually , with an 86 to 88 % passing rate . The Riding Academy manager and coach are involved in the state , the MSF , and with Harley-Davidson , participating in webinars and training . They are also members of the Texas Motorcycle Safety Coalition . In 2023 , the dealerships held 152 classes , training 1038 riders and passing 883 of them . They sold 97 bikes to class riders and maintained a 9.6 CSI score . The dedicated team , including several coaches with over 10 years of experience , is committed to growing the sport and the dealership ’ s customer base .
KEN ’ S SPORTS INC . Kaukauna , Wisconsin
Customer Satisfaction The dealership ’ s commitment to excellence and customer satisfaction is evident in every interaction between its team and the customer . “ The team is knowledgeable , professional and always goes above and beyond to meet the customer ’ s needs ,” one nominator said . Employee ’ s transparent communication and willingness to address any concerns foster a trustworthy partnership . They treat every customer with respect and ensure the buying experience is top notch , from start to finish . The F & I Office is dedicated to being experts in their field , knowing the products inside and out .
JAY ’ S POWER CENTER Reedsburg , Wisconsin
F & I “ The team demonstrates a remarkable commitment to customer service , consistently going above and beyond to ensure customers have a positive experience . Their knowledgeable staff are always ready to assist , providing transparent communication and support throughout the sales process ,” said one nominator . From the top down , employees are treated with respect , which in turn , creates a great buying atmosphere for customers .
HAYWARD POWERSPORTS Hayward , Wisconsin
F & I When working with customers in the F & I department , employees ensure that they are making the best decision for themselves and getting the protection they need . The envi-