priority maintenance contracts through F & I to boost customer retention . Some advertising spending was moved from vehicle sales and redirected toward driving service traffic . Bringing in a dedicated warranty administrator helped the dealership focus on warranty and recall work , which drove more traffic and maximized warranty opportunities . The dealership also formed a task force to go over service department expenses and find ways to cut down on inefficiencies .

providing a welcoming environment within the dealership . The nominator shared that the culture of Harley-Davidson of Carroll is to tackle issues head-on and produce a positive outcome .

ronment is positive and fun , which makes for an exceptional buying experience . The team also ensures a long , happy ownership experience beyond the dealership .

“ The atmosphere is something to be admired . They truly believe in teamwork and moving forward as a whole ,” one nominator said .

SKY POWERSPORTS SANFORD Sanford , Florida

Service Department Moving from 2022 into 2023 , the dealership switched to a volume-based retail model and began to focus on additional ways to bring in revenue . Labor rates were raised and leadership ensured the team could communicate the value of the dealership ’ s premium service to customers . The service shop was renovated and organized . The dealership also pushed

DUCATI NEWPORT BEACH Costa Mesa , California

Customer Satisfaction A few years ago , the dealership transitioned from a multi brand store to one of only two Ducati Flagship stores in the U . S . The dealership strives to provide a top-notch experience for customers , and it has become a place that Ducati riders want to hang out at . The dealership ’ s dedication to providing an excellent customer experience is evident in its frequent group rides with the Local Ducati Owners clubs , and on some days , it opens on an off day for a Moto GP viewing party .

LAKES AREA POWERSPORTS Walker , Minnesota

Customer Satisfaction “ I have worked with Lakes Area Powersports for a couple years now and each year , they continue to amaze me ,” one nominator

said . Every employee is dedicated to growing all areas of the dealership . Growth is ensured through participation in 20 Groups , F & I Training and Garage Composites training . Employees are continuously learning and evolving . With the same tenacity , employees treat every customer like family and truly offer the best buying experience possible .

HARLEY-DAVIDSON OF CARROLL Carroll , Iowa

Customer Satisfaction The dealership ’ s team has worked together to hold one of the highest CXI scores . “ We carried a rolling 12 of 99.9 % score ,” one nominator said . The dealership ’ s high CXI score was achieved by requiring Master Certifications in all departments and diligent attendance to customer needs while

SIMPLY RIDE Eden Prairie , Minnesota

Pre-Owned Unit Sales Simply Ride , with a heavy focus on preowned sales , has grown 21 % in unit sales over 2022 . The team strives for perfection in every interaction . “ The team at Simply Ride is very goal oriented , always working to maintain the core values of family , growth , passion , premier and integrity ,” one nominator said . Alignment with these core values ensure employees achieve extraordinary numbers while giving customers the best experience possible .