product and on the consumer and how product is utilized ,” he says . “ We as an industry need to start pulling back on incentives .”

Hubbard shared that the dealer role in reducing the excess of inventory is to keep products on the showroom floor clean , engage the sales team every day and accessorize . “ Dealers have to be proactive on that end ,” he says . “ I believe we have a job back on the showroom floor to help our customers see the big picture .” He explained that customers

should be educated about products , encouraged to start with a product that is affordable to them and fits their level of experience , and invited to upgrade down the road . This creates consumer trust and retention .

“ It ’ s so important to seed our industry with new customers and a new rider base ,” Plessner adds . “ Anything you can do to reach out to new or different or first-time enthusiasts is going to help this industry grow .”

“ Culture of the dealership is going to be

number one to me . Profits and everything follow culture ,” Husby says . Dealers gained insight about multiple relevant topics , then gathered at the hotel ’ s CJ ’ s Restaurant , a cozy “ speakeasy ” bar . After hors d ' oeuvres and drinks , Powersports Business proudly announced the 2024 40 Under 40 , Women With Spark and Best-In-Class winners .

On Wednesday , Dr . Elliot Eisenberg shared an energetic presentation about the U . S . economy . Dr . Eisenberg is optimistic

about 2025 and where the economy is headed . The U . S . GDP is good , inventories are leveling out , services and goods demands are returning to normal , banks are lending again , and the quitting rate is lowering . Like the first time , when President Trump entered office , there was a spike in the small business index . Dr . Eisenberg ’ s presentation was filled with statistics that he explained in everyday language , reinforced with comic relief .

See Accelerate Recap , Page 26