www . PowersportsBusiness . com

or party for our family . We bring in music and vendors , and just really try to have a family party . We like to create a lot of new family members during that time and get a lot of bikes sold .

“ Our first goal with our customers is to always make them feel like they are family ,” she explains . “ You don ’ t just come here to buy a motorcycle , you come here to be a part of our family .”

ADDING VESPA And new to the dealership family and on the showroom floor are Vespa scooters . “ It ’ s really neat and unique for the area . Vacationers and the beach homeowners don ’ t necessarily want to be on a motorcycle all the time , but they want to be able to get around on the beach roads ,” Moore says . “ It ’ s a different avenue for people to be able to get on the roads . There was a need and Randy , being brilliant , recognized that need and got them in . We already sold two out of the gate the minute we had them . It ’ s a whole new learning curve .”

She shares that , as a team of self-starters , employees are working to learn as much information about the new line as quickly as they can . “ Right now , it seems to be a fairly seamless transition ,” she says . “ But we ’ re still learning the scooters and the parts . I have to learn all aspects of it ; all the computer work , the parts work , how to look them up , how to look up manuals . It ’ s a whole new line to learn and I have to learn everything about them .”

Randy Moore shares that Vespa will allow the dealership to expand its market and reach new customers in the surrounding beach towns . ing jobs to those best suited is critical as a service manager and boosts efficiency within the department . She recognizes her team by regularly giving “ kudos ” where they belong and thanking employees at the end of every day for a great day . “ I think it ’ s very important that they know how fortunate I am to have them . I can ’ t do what I do without them .”

At the start of the new year , her focus is on “ continued growth as a whole . Without one of our limbs , we ’ re not good . It really has to do with sales on the front end , sales on the back end and then performance ; making sure everyone is happy with what they ’ re getting and what they ’ re doing .

“ Whether working for us or buying from us , our goal is to make a bigger family ,” she shares .

Jennifer Moore started riding dirt bikes as a teenager with her friends and has ridden every chance she can since . She is now the service manager of Indian Motorcycle of Panama City Beach

MARKETING TEAM , AND MARKETING F & I

The dealership receives the most interaction on its Facebook and Instagram platforms , which are run by two marketing team members . F & I is also promoted via social media , which the dealership uses to advertise its financing rates . Randy Moore gives his team refreshers on the F & I department and sales process if not daily , multiple times a week as an additional way to increase success within the department .

“ He ’ s always boosting [ employee confidence ] to make it easier for them to talk to people , whether that ’ s by giving them ideas of what to say or making sure that they ’ re current on rates ,” Moore says . “ I think he makes them feel more comfortable talking to customers about it .”

MANAGING THE SERVICE DEPARTMENT

Moore shares that being organized , knowing the strengths of her team and schedul-

Between the two of them , Rany and Jennifer Moore manage it all at the dealership .

For over 60 years , Protective Asset Protection has provided dealers with the essential tools to accelerate your F & I profitability . Today we offer a broad portfolio of protection products and the most robust wealth-building programs in the industry . It is our mission to be the only F & I provider you ’ ll ever need .

So , while you ’ re focused on driving sales , we ’ ll be by your side providing flexible solutions , training , and easy-to-use digital tools to boost your bottom line . Because we ’ re all protectors .

Let ’ s work together to protect your F & I success .

888-276-0195 | protectiveassetprotection . com / protector

XtraRide ® Service Contract Program | NorthStar Sport | RpmPlus Sport | Maintenance Programs GAP Program | Ancillary Products | F & I Training & Technology | Unparalleled Service & Support

The logos and service mark on this advertisement are property of Protective Asset Protection , Inc . and are protected by copyright , trademark and / or other proprietary rights and laws . The Protective logo and trademarks are owned by Protective Life Insurance Company .