12 • February 2024 • Powersports Business

BY MADELYN HUBBARD ASSOCIATE EDITOR

When asked what she enjoys most about her job , Jennifer Moore of Indian Motorcycle of Panama City Beach says , “ Motorcycle performance , for sure . That gets me excited .” Moore started riding dirt bikes as a teenager with her friends and has ridden every chance she can since . She bought her first bike in 2008 , “ so nobody could tell me when I could or couldn ’ t ride ,” she says . “ I got a lot

more than I thought I was getting that day .” Moore bought her bike at Harley-Davidson of Ocala from salesman Randy Moore , who is now her husband . “ I purchased my motorcycle from him , and I guess they say the rest is history . I then became a motorcycle instructor working at the same dealership that he was a salesman . I ran that and was a coach ,” she says . In 2015 , the couple moved to Panama City Beach , continuing to work under Derek Kelley ’ s ownership at Indian Motorcycle of Panama City Beach .

The dealership employees an average of 10 to 12 employees within a 10,000 square foot facility . Photos courtesy of Indian Motorcycle of Panama City Beach

Randy Moore is the general manager and Jennifer Moore is the service and parts manager and runs other departments as well . Between the two of them , they manage it all . Randy has worked under Derek Kelley ’ s ownership for 17 years , and Jennifer has worked under his ownership for 15 years . They were both customers at his dealership first .

Working with a spouse creates a strong bond for the couple and within the dealership , according to Jennifer Moore . “ We ’ re on the same page ,” she says . And customers see a strong leadership front . “ I think they like that , but I think they also want to know how we stay married being around each other so much ,” she laughs . “ We ’ ve just always enjoyed being together all the time .”

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A TEAM OF FAMILY The dealership employs an average of 10 to 12 employees within a 10,000 square foot facility . Staffing is currently a non-issue and Moore says that she has phenomenal technicians that work together well . “ I would say compared to other places we ’ re doing great . Would I be comfortable if I could add one or two more [ employees ]? I certainly would , and I ’ m sure I could fill up their time , but I ’ m not going to look a gift horse in the mouth with what I ’ ve got ,” she says . “ We ’ re a really good working team .”

She says employees have respect for each other and the family-like dynamic within the team makes the dealership stronger . “ When you have a mutual respect and care , it makes everyone want to perform better for each other ,” she says .

THUNDER BEACH BIKE RALLY The dealership hosts the Thunder Beach Bike Rally twice a year , and the next rally will be held in May . “ When we ’ re doing our bike rally , it ’ s like we ’ re having a big open house

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