4 • August 2025 • Powersports Business
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New powersports dealership outside of Winnipeg has its grand opening
Steinbach’ s newest dealership, Midcan Powersports, had its grand opening on June 21, drawing in a steady crowd all afternoon, according to a news report by SteinbachOnline’ s Judy Peters.
Midcan Powersports is in the city of Steinbach, located in the southeastern part of Manitoba, Canada— just south of Winnipeg. Dealership owner Matt Walters told SteinbachOnline the new location was a natural fit for expansion.
“ We’ ve had some other car dealerships in the community for a few years now and have enjoyed being a part of the community,” he says.“ As the community grows, we’ ve been fortunate to grow and expand with it.”
MidCan Powersports celebrated its grand opening on June 21.( Photos: Midcan’ s Facebook page)
Walters adds that the city holds personal ties to his family.“ My wife’ s family is from the community, so when I had the opportunity a few years ago to come in on the auto side, I jumped at it,” he says.“ It’ s such a great place
and every day we’ re here, it’ s very enjoyable.”
The new location offers BRP products, including Ski-Doo and Can-Am ATVs and side-by-sides, some pre-owned models, and a service and accessories department. www. powersportsbusiness. com Editorial and Sales: 763.383.4400 Subscriber Service: 763.383.4492
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BRP opens first European flagship store in Paris, showcasing electric Can-Am lineup
BRP has officially opened its first European flagship store in Paris, marking a significant milestone in the Canadian powersports manufacturer’ s global expansion. Located at 8 Blvd. du Montparnasse, the new store is operated in partnership with established French dealer Canadian Motors and highlights BRP’ s focus on electric innovation and immersive retail experiences.
The 144−square-meter( 1,550 sq. ft.) location features BRP’ s full Can-Am onroad lineup, including the all-new Can- Am Pulse and Can-Am Origin electric motorcycles, as well as the latest addition to its three-wheel segment, the Can-Am Canyon. The Paris store is designed as a combined retail, demo, and brand experience center, giving customers hands-on interaction with BRP’ s newest technology and riding platforms.
“ The opening of our flagship store marks a milestone for BRP in Europe and positions us to continue growing as a global leader in powersports,” says Steve Pelletier, vice president and general manager international at BRP.“ With its prominent location in the heart of the French capital, and strong focus on our all-new electric motorcycles, this
Located at 8 Blvd. du Montparnasse, the new store is operated in partnership with established French dealer Canadian Motors and highlights BRP’ s focus on electric innovation and immersive retail experiences.( Photos: BRP Inc.)
new store enables us to expand our market presence by connecting even more with our community. It confirms our long-term investment in Europe.”
Young Powersports opens exclusive dealership of Euro-only brands
The new electric Can-Am models— Pulse and Origin— are available in both 11kW and 35kW variants. The 11kW
See BRP, Page 6
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Young Powersports just expanded its eightdealership portfolio with the opening of its ninth location in Ogden, Utah, where it exclusively sells European-made motorcycles.
“ The Ogden Valley and the enthusiasts in the community understand how significant this is,” says Jeramie Young, director of Young Powersports.“ We have a significant demand for high-end motorcycles from consumers in the industry, and they’ re incredibly deserving of a close destination to find the exotic machine they’ ve always wanted.”
The new location— which opened July 1 and is named Young Powersports Euro— houses motorcycles from BMW, Ducati, and Triumph, as well as parts, gear, and accessories from a variety of other brands. Their inventory includes staple vehicles from each company, such as the Ducati Scrambler, the BMW F 1250 GS Adventure, and the Triumph
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Bonneville.“ What we love about our offerings is how diversified they are, even with just three manufacturers,” says Jeff Schoetz, general manager of Young Powersports Euro.
“ Customers who know these brands are going to be ecstatic about what we carry,” he says,“ and those who may be less familiar are going to be blown away by what these machines are capable of.”
Young Powersports Euro is the company’ s first dealer for machines from Ducati and BMW, adding to a list of more than 20 OEMs that the organization carries across its eight other locations. Triumph’ s machines were transferred from the old Ogden location to the new dealership.
Established a decade ago in Burley, Idaho, Young Powersports— a 2024 PSB Best in Class award winner— first entered Utah in 2019 by acquiring locations in Layton and
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Young Powersports Euro features motorcycles from OEMs BMW, Triumph, and Ducati.( Photo: Young Powersports)
Ogden. Since then, its become one of the largest and most successful powersports operations in the area.
“ Each division of the Young Automotive Group shares a goal of continual expansion,” Young says.“ That not only means opening new locations but setting new standards across the industry. We’ ve been thrilled to see our efforts have an impact on how business is done nationally, and we can’ t wait to see how Young Powersports Euro will drive growth.”
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