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AUCTION LANES Weekly auction reports from NPA reveal a dynamic pricing environment:

• On-road ASPs were up over $ 1,800 in early July, reflecting increased demand and low supply of mid-tier cruisers.

• Off-road ASPs dipped slightly(–$ 800) as more units flooded in post-spring, creating a mild buyer’ s market.

• Domestic cruisers and adventure bikes are outperforming predictions, with increased attention on certified pre-owned units.

• UTV inventory is hot— and NPA expects demand to remain strong heading into fall.

One Midwest dealer said after the Atlanta auction in June,“ I’ m getting cleaner used

inventory through NPA than I can trade for locally— and the margins are holding up even after transport.”

CHALLENGES TO WATCH Not everything is on cruise control. Dealers still face issues such as overpaying at auction during competitive runs, especially if units aren’ t reconditioned quickly. Floorplan fatigue can set in if they overstock categories with long turn cycles. Negative equity issues on customer trade-ins due to long-term pandemic loans are a problem. Seasonal softening is expected in late summer, when values historically dip by 5 %– 7 %.

The key, experts say, is real-time pricing and a tight reconditioning-to-frontline process to keep cash flowing.

While new-unit sales remain slow, used powersports vehicles are gaining ground.

NEW RIDERS, NEW OPPORTUNITY While the pre-owned market has traditionally been male-dominated, NPA and industry

analysts note increasing interest from first-time female riders, particularly in the small-bike and UTV categories. Meanwhile, early electric models such as those from Zero, LiveWire, and Surron are slowly entering the

secondary market, giving dealers a preview of future resale dynamics. By late 2025 and into 2026, pre-owned EV units could represent a new frontier for profit and community engagement— if dealers are ready.

THE SEGMENT THAT’ S MOVING In a year when new-unit sales have been challenged, the pre-owned powersports market— buoyed by NPA’ s auction intelligence and smarter dealer tactics— is proving to be the most dynamic and resilient part of the business.

With used-unit volume rising, values holding, and inventory access better than ever, 2025 is shaping up to be a defining moment for dealers who embrace the flexibility, speed, and value of the pre-owned lane.

And with NPA at the center of it all, the message is clear: if you’ re not bidding, you’ re falling behind.

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Liberty Media President and CEO Derek Chang echoed that optimism:“ We are thrilled to officially commence Liberty’ s partnership with Carmelo and his excellent management team. MotoGP is a highly attractive premium sports asset … We believe the sport and brand have significant growth potential.”

MotoGP has undergone significant evolution since its inaugural season in 1949. The 2025 calendar features 22 races across 18 countries, with global TV audie nces in the hundreds of millions. Liberty Media is expected to leverage its expertise in con-

The deal values Dorna at $ 5 billion and gives Liberty Media an 84 % ownership stake, with the Dorna management team— led by long-standing CEO Carmelo Ezpeleta— retaining the remaining 16 %.( Photos: MotoGP / Facebook)

tent, sponsorship, and digital fan engagement— honed through its transformation

of Formula 1— to supercharge MotoGP’ s international expansion. For motorcycle industry stakeholders— dealers, OEMs, racing teams, and aftermarket players— this deal could bring new commercial opportunities. With Liberty Media at the helm, MotoGP may receive greater exposure in key growth markets, such as the U. S., Southeast Asia, and Latin America— regions where powersports sales, product demand, and motorsports fandom are on the rise.

The financing for the deal includes $ 1 billion in committed term loan funding, as well as cash from the Formula One Group and Formula 1. Following the acquisition, MotoGP, Formula 1, and Quint( Liberty’ s other sports media asset) will operate under the Formula One Group tracking stock( NAS-

DAQ: FWONA, FWONK).

Importantly, several Formula 1 veterans will join Dorna’ s board, including Chase Carey and Sean Bratches, bringing their expertise in growing a global racing brand. Their involvement could signal a similar strategic overhaul for MotoGP— from broadcast packaging to digital media, fan experiences, and race promotion.

MotoGP now stands on the brink of a bold transformation. For the motorcycle industry, Liberty Media’ s stewardship could redefine how two-wheeled racing supports brand building, product development, and the next generation of fans and riders.

Stay tuned— this shift in ownership might accelerate the entire industry.