22 • August 2025 • Powersports Business www. PowersportsBusiness. com
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Skelton’ s offers brands from Hisun, Massimo, Denago and more.
Todd Skelton and Scarlett Benchley are co-owners of Skelton’ s Motorsports in Kalispell, Montana. |
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SKELTON
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more manpower would give her and Todd a much-needed break.
“ For the last five years, we’ ve been operating just the two of us,” she says.“ We’ ve been here six days a week for the last five years. We are happy to do it, but I think we’ ll be even happier once we have some great employees working here, and hopefully they enjoy working with us and they feel like they’ re part of our family too. And I would also love a vacation.”
“ Oh yeah, I’ m swamped,” Todd adds.“ We’ ve been staying late every night.”
So far, the two-person team has been getting the job done, with Todd’ s powersports background and Scarlett’ s marketing and relationship management experience, something she says works well with talking to manufacturers directly and prioritizing
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their customer service. Todd has been riding dirt bikes since he was 5 years old. Scarlett, who was a 2024 PSB Women With Spark award winner, had to familiarize herself with the technical side of the business. With Todd typically in the back working on machines, she is usually up front ordering parts and troubleshooting problems with |
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customers over the phone. She said she needed a crash course and ended up going to school for engine repair.
“ I guess I went from model to mechanic,” she says, explaining how important it was for her to learn how to read through and comprehend a service manual.“ You have to know what you’ re talking about and what
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you’ re looking at,” she says. But at the end of the day, apart from the early success, an expanding service department, and its growing product line, Skelton’ s Motorsports is a dealership built on a foundation of family.
Scarlett says,“ It’ s been such a blessing to have our family here and have a business together.”
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PSB opens nominations for 2025 Honors Awards
Powersports Business is once again shining a spotlight on outstanding performance across the industry with three major award programs now open for nominations: the 2025 40 Under 40, Women With Spark, and Best in Class Dealership awards. All nominations are due by Sept. 26, 2025.
These annual honors aim to recognize top talent and innovation at the dealership level and beyond, highlighting individuals and teams driving the powersports industry forward.
40 UNDER 40: CELEBRATING RISING STARS
The 40 Under 40 Award honors the next generation of leaders under the age of 40 who are making a difference in all corners of the industry— from dealership operations to marketing, engineering, customer service, technology, and beyond. Nominees must work in the powersports industry and be peer-nominated, with final selections made by the Powersports Business editorial staff.
Whether it’ s increasing service efficiency, growing e-commerce channels, or leading sales teams, these professionals are recognized for shaping the future of the industry at both the local and national level.
WOMEN WITH SPARK: HONORING INDUSTRY-CHANGING LEADERS
The Women With Spark Award recognizes female professionals who have made a significant impact at their dealerships or companies. Nominees are forward-thinking leaders who influence co-workers, customers, and business culture through dedication, innovation, and passion.
Open to women across the powersports ecosystem— including dealers, manufacturers, service providers, and tech innovators— this award celebrates the invaluable role women play in the industry’ s success.
BEST IN CLASS DEALERSHIP AWARDS: RECOGNIZING OPERATIONAL EXCELLENCE
Dealerships that have set a new standard in a specific operations category— whether in sales, F & I, service, marketing, or customer experience— are encouraged to apply for the Best in Class Dealership Awards. Open to all powersports dealerships offering new and / or pre-owned unit sales, nominations can be submitted by dealership staff, OEM reps, vendors, or even through self-nomination.
This program is designed to spotlight standout teams and processes that serve as models of operational excellence across the industry.
NOMINATE YOUR PEERS BY SEPT. 26
All three awards are peer-nominated and judged by the Powersports Business editorial team.
PSB’ s annual honors aim to recognize top talent and innovation at the dealership level and beyond, highlighting individuals and teams driving the powersports industry forward.
Nomination forms and full details are available now at powersportsbusiness. com.
The 2025 Honors Awards will be celebrated at a ceremony during PSB’ s 2026 Accelerate Conference in Orlando, Florida, Jan. 18−20, 2026.
Don’ t miss this opportunity to recognize the innovators, leaders, and top performers shaping the future of the powersports industry.
Best in Class
2025
To nominate a peer, select from the following form pages:
• 40 Under 40 – powersportsbusiness. com / 40−under−40−program
• Women With Spark – powersportsbusiness. com / women-with-spark
• Best In Class Dealership – powersportsbusiness. com / best-in-class-dealership-awards