18 • August 2025 • Powersports Business
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Polaris awards over $ 100K to support outdoor recreation
In partnership with the National Forest Foundation, Polaris recently announced this year’ s recipients of the Polaris Fund for Outdoor Recreation Grants, which are awarded to support outdoor recreation, trail conservation, and promote responsible riding.
This year, more than $ 113,000 in funding will support five initiatives in various national forest locations in Arizona, California, New Hampshire, Colorado, and Kentucky.
“ The grants support essential initiatives such as trail restoration, conservation, and responsible riding education, to help enable future generations to create lasting outdoor memories,” says Pam Kermisch, chief customer and growth officer and president of the Polaris Foundation.
2025 GRANT RECIPIENTS Navigate Responsibly Project – Coconino National Forest, Arizona: This grant will help improve motorized visitor navigation and protect natural resources with new signage. Signs will be placed along highways and busy recreation corridors to guide visitors.
In 2021, the Polaris Foundation pledged to donate $ 5 million to the NFF over five years to provide grants and project funding to support outdoor recreation.( Photo: Polaris)
Snowmobile Park Improvements – Lassen National Forest, California: The funds will support updating trail markers and trailhead signs, and printing winter recreation maps for public use. This will improve access and safer riding experiences in snowmobile areas across the forest.
Snowmobile Bridge Improvements – White Mountain National Forest, New Hampshire: The grant will help provide materials to repair snowmobile trail bridges with new wood decking. The improvements will help support a safe riding experience and more reliable winter trail access.
Alpine Loop Trail Kiosks – GMUG National Forest, Colorado: This grant will replace kiosk structures and update information within the Grand Mesa, Uncompahgre, and Gunnison National Forests. The upgrades will improve trailhead visibility for riders and visitor orientation.
Phase 1: Land Between the Lakes NRA – Turkey Bay OHV Area, Kentucky: This grant will initiate projects such as a new paved entrance turn lane, striped traffic lanes, speed bump and safety signage installation.
Polaris and the NFF have a longstanding history of working together to support trail creation, trail restoration, and reforestation projects. In 2021, the Polaris Fund for Outdoor Recreation was established, with Polaris committing to donate $ 5 million over five years to the NFF.
The endowment issued its first grant in 2022 and has since supported projects across the country, including Green Mountain National Forest in Vermont, Sam Houston National Forest in Texas, and Tonto National Park in Arizona.
To learn more about the Polaris and NFF partnership, visit polaris. com.
ECM
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Despite economic pressures, Tews says East Central is holding strong, powered by repeat business, strong word of mouth, and quality products that perform as advertised.
YOUTH MARKET = FUTURE RIDERS Tews and Yuncker agree; investing in the
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youth segment is investing in the future of the powersports industry.
“ This is where we build the next generation of riders,” says Tews.“ You can’ t just throw a cheap product out there and hope for the best. It has to work. Denago gets that.”
The brand’ s use of fuel injection, durable electric systems, and U. S.-focused engineering are all contributing to its rise.
“ We’ ve sold machines from 2016 that are still running, still in use,” he adds.“ Some of them have been through multiple families.”
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LOOKING AHEAD East Central continues to expand, now offering more parts and accessories along with new and used inventory. Yuncker, once the store’ s top salesperson, now supports the dealership part time in marketing and sales, and even joined her stepfather on the China trip.
“ We don’ t sell online,” says Tews.“ Most of our business is repeat and referral. That’ s how you know you’ re doing something right.”
As Denago gears up for new releases, East Central Motorsports looks ready to grow
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PSB Editor Brendan Baker lives close to ECM, and recently sat down with them for a podcast.
alongside it— helping more riders, families, and first-timers find their place on the trail without overextending their wallets.
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