Correct Craft has announced that Zach Hutcheson, current chief financial officer, will assume the CEO role and join the Correct Craft Board on April 1, 2026. This announcement follows Bill Yeargin’ s decision to step down as CEO on March 31, 2026. Additionally, on April 1, Yeargin will also transition to Correct Craft’ s board chair.

Hutcheson joined Correct Craft in 2014 and has served in several roles during the past eleven years. In addition to his current CFO role, Hutcheson also oversees Correct Craft’ s portfolio of innovation and vertical

integration companies. A committed and passionate learner, Hutcheson has earned both a bachelor’ s degree and master’ s degree in accounting, and has taken postgraduate courses at Harvard, Stanford, The Wharton School, Singularity University, and Villanova University. Hutcheson is also a Certified Lean Six Sigma black belt.

“ It is an honor for me to be appointed as Correct Craft’ s next CEO, effective April 1,” says Hutcheson.“ Correct Craft has an amazing 100−year story, and our team believes the company’ s best days are still ahead.

The National Marine Manufacturers Association( NMMA) and the Marine Retailers Association of the Americas( MRAA) have launched the Market Expansion Advisory Group to confront declining new boat sales and unify the recreational marine industry around a shared growth strategy.

Hand-picked for their deep marketing expertise across OEMs and dealerships, the Advisory Group includes:

• Thomas Bates, chief revenue officer, Correct Craft

• Lauren Beckstedt, chief marketing officer, Brunswick

• Bryce Brown, owner, MasterCraft Colorado

• Abbey Heimensen, vice president marketing, MarineMax

• Amber Holm, chief marketing officer, Winnebago Industries

• Victor Gonzalez, chief marketing officer, Sportsman Boats

• Rob Parmentier, CEO, Sailfish Boats and NMMA Board of Directors liaison

• Bryan Seti, general manager, Yamaha Watercraft; national sales and marketing, G3 Boats“ This is bigger than a campaign; it’ s about how we work together to serve a changing consumer through shared resources that allow us to accomplish what no single entity can accomplish on its own,” says Beckstedt.“ Like any good marketing effort, the group will ensure decisions are rooted in data and

The National Marine Manufacturers Association and the Marine Retailers Association of the Americas have launched the Market Expansion Advisory Group to confront declining new boat sales( Photo: NMMA)

partnership and bring clear measures of success for Discover Boating that ignite industry action.” Parmentier adds:“ We need a solution to grow this industry

because sales are not only declining, they’ re going away. People are choosing to rent, join a boat club or not even become a boater at all. Something has to change and our goal for this group is to ignite the spark we need to enact real change and get our industry on the right track to grow.”

The group’ s recommendation on how the industry defines success for Discover Boating will be presented to the NMMA and MRAA by the end of October. Recommendations for how to achieve this success will be developed after the board gives feedback. After the research is completed in September, it will be shared with boating industry stakeholders in the fall.