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Powersports Business • August 2025 • 11

Yamaha Financial Services has recognized Bobby J’ s Yamaha of Albuquerque, New Mexico, with its esteemed Apex Award, celebrating the dealership’ s exceptional legacy, customer service, and longstanding partnership with Yamaha.

The award is part of Yamaha Financial Services’ ongoing Dealer Spotlight video series, which showcases standout dealerships across the powersports industry. Bobby J’ s, the oldest Yamaha dealership in the country, was founded in 1956 by Bobby Johnson. Now in its third generation of Johnson family leadership, the dealership remains a cornerstone of the Albuquerque powersports community.

Led today by Keith Johnson, the grandson of the founder, Bobby J’ s continues to uphold a family legacy rooted in racing and rider advocacy. Keith, who first rode a motorcycle at the age of three, credits the store’ s continued success to a commitment to treating customers like family.“ When you come in as a customer, you get the whole dealership tour,” he says.“ You’ ll want to come back because you know who’ s here to help you.”

This philosophy, dubbed the“ Ticket to Rip It,” aims to create a welcoming, informative first experience for every customer— from sales to service to parts. That personal connection has helped the dealership build lasting relationships with riders across generations.

Yamaha Financial Services praised Bobby J’ s not only for its retail and community achievements, but for its collaboration in finance and F & I services.“ Working with Yamaha Financial Services has greatly improved our business,” Keith says.“ They’ ve really helped us with financing, warranties, GAP coverage— you name it. It’ s a real partnership.”

To celebrate the Apex Award, Yamaha Financial Services presented Bobby J’ s with a commemorative plaque and hosted

Bobby J’ s in Albuquerque, New Mexico is the oldest Yamaha dealership in the country, founded in 1956 by Bobby Johnson.( Photos: Yamaha Motor)

a catered lunch for the dealership’ s staff. Yamaha plans to continue honoring outstanding dealers like Bobby J’ s through its Dealer Spotlight series.

Mosaic Compliance Services, a compliance solutions provider, recently announced that it has launched AuditF & I, a new continuous monitoring solution for U. S. auto, RV, marine, and powersports dealerships.

The announcement follows Mosaic’ s merger with gvo3 & Associates, a leading auditing services provider. Mosaic CEO James Ganther says the software was designed to give users the ability to conduct uniform audits in-house and identify trends in real time, giving dealers and advisers new insights and documentation.

“ If I’ m arming myself against enforcement actions and legal claims, I’ m choosing actionable intelligence over historical data every time,” says Ganther.“ Properly leveraged, early detection equals early correction.”

Unique to AuditF & I is its human element, noting the software component is backed up by regular human interaction with Mosaic personnel to check for problems AI cannot yet reliably detect.

AuditF & I helps dealers satisfy the auditing component of their federally mandated compliance management system. The government puts the onus of identifying and resolving compliance issues on financial institutions, which flows this requirement down to dealership management, notes gvo3 founder Gil Van Over.

“ AuditF & I will not replace your comprehensive annual audit. To the contrary, we want your third-party auditors to have access to the rich data AuditF & I generates,” Van Over says.“ Our objective is to continue working between audits, identifying minor issues before they can become major problems.”

AuditF & I is now available to current and future clients of Mosaic.

AuditF & I was designed to help dealers satisfy the auditing component of their federally mandated compliance management system.( Photo: Mosaic Compliance Services)

KTM is entering the second half of 2025 with strong global momentum, having sold more than 100,000 motorcycles to customers worldwide in the first six months of the year. The milestone comes as the brand finalizes a major restructuring, restarts full production, and ramps up support for its dealer network.

According to KTM’ s parent company, Pierer Mobility AG, over 50,000 units were delivered to dealers and importers globally during the first half of the year. North America continues to be one of the company’ s most important markets, accounting for 24 % of total sales in 2024.

“ Over 100,000 motorcycles sold in the first half gives us confidence that we’ re back on the right track. Demand for all our brands remains strong globally,” says KTM CEO Gottfried Neumeister.

PRODUCTION REBOOT After a six-month production pause at KTM’ s Mattighofen, Austria, facility due to restructuring, the company has resumed manufacturing. All four production lines are expected to be fully operational by the end of July. The pause enabled KTM to realign its supply and reduce inventory levels at dealerships and importers by approximately 40,000 units.

Pierer finalized its court-approved restructuring in late May, recording a $ 1.39 billion gain and restoring positive EBIT and equity. With production now restarting and financial stability restored, the company says it is focused on achieving long-term dealer profitability and driving retail growth.

DEALER & CUSTOMER FOCUS KTM is rolling out several new initiatives aimed at strengthening its global dealer network and engaging directly with customers:

• Dealer Excellence Center: A new platform designed to support training, operations, and service quality at KTM dealerships worldwide.

• Orange Board: A 15−member customer advisory council selected from more than 5,000 applicants, helping shape future products and services.

KTM CEO Gottfried Neumeister states that demand for the company’ s products remains strong. North America remains one of the company’ s most important markets, accounting for 24 % of total sales in 2024.( Photo: KTM AG)

• Orange Blood: A global community campaign aimed at deepening brand connection and rider loyalty. The company says these programs, along with planned staffing expansions in Austria and international markets, reflect its commitment to improving dealer and customer satisfaction.

U. S. POWERSPORTS DEALERS With demand increasing and production ramping up, KTM is urging U. S. dealers to prepare for the arrival of new inventory and take advantage of available support tools. The company expects the second half of the year to bring strong retail activity, supported by a more balanced inventory pipeline and a renewed push in marketing and rider engagement.