EQUIP EXPO PREVIEW
EQUIP EXPO:
Who, What & Why
It is called the“ Equipment” expo for a reason – it’ s about the equipment. But you can investigate equipment online from the comfort of your home. So why attend Equip Expo? The October tradition in Louisville is the place to see the right combination of equipment and people.
Each time I attend, I am surprised by the people who work the displays for the different manufacturers and service providers. It goes well beyond marketing people and hired event staff. Are you on the fence about attending this equipment show? Get off the fence, and go. Here’ s why.
I asked a variety of vendors who regularly attend Equip three questions.
1. Who( as in job titles or roles) is available at your Equip
Expo booth for conversations with attendees? 2. What are your main goals for the event? 3. How should attendees of Equip Expo prepare ahead of the show for a visit with your company?
Altoz
Dealers and retail customers will have the opportunity to meet with the Altoz team at our indoor and outdoor booths throughout the Equip Exposition to talk about our latest products and to discuss business opportunities. Staff members available to answer questions include:
District and national sales managers, chief engineer, vice president of sales and revenue, CEO and owner.
“ Our primary goals at Equip Expo are to connect with dealers and end users, gain insight into their needs and markets, and to show them the new products Altoz is launching, which make their jobs easier and their business more profitable,” said Karl Bjorkman, vice president of sales and revenue.“ This is a key event for us to showcase our company’ s commitment to innovation, grow dealer partnerships, and meet new customers.”
Contact Altoz at 218-782-5869 to connect with their local District Sales Manager and schedule a meeting.
Bobcat
Bobcat will have a variety of subject matter experts, product specialists and product managers in its booth ready to meet with attendees and customers. Members of the team will be available to answer questions, assist in demonstrations and connect customers to the right machines based on their job site needs and applications.
A primary goal is to allow landscaping and hardscaping professionals to get hands-on experience with a wide range of the Bobcat product lineup. The manufacturer will showcase a comprehensive selection of equipment, including a variety of products like zero-turn mowers, compact track loaders, compact excavators, aerators, sod cutters, mini track loaders and more.
16 OPE + July 2025 www. OPE-Plus. com