MARKETING
Highly Visual Ads – With image and video-based ads, Facebook is ideal for brands that want to tell a story or showcase products or services in an engaging way.
Retargeting Capabilities – Facebook’ s pixel lets you retarget website visitors, which can help re-engage potential customers who didn’ t convert the first time.
Best for Brand Awareness – If your goal is to build brand recognition and engage with a wider audience, Facebook can be a great choice.
When to Use Facebook Ads If your business relies on visual content( e. g., landscaping design, restaurants, e-commerce stores). If you want to increase brand awareness rather than just focus on direct sales.
If your target audience is not actively searching for your product or service but would be interested if they saw it.
If you want to retarget website visitors or past customers to bring them back.
Which One Should You Choose?
The choice between Google Ads and Facebook Ads depends on your business type, budget, and objectives.
If you want fast conversions from high-intent buyers, Google Ads is the way to go.
If you want to build brand awareness and engage with a specific audience, Facebook Ads is a great choice.
If you have the budget, using both together can maximize results.
For many businesses, the best strategy is a multi-channel approach that combines both platforms. Google Ads can capture users who are actively searching, while Facebook Ads can build brand recognition and retarget users who have already interacted with your business.
Navigating paid advertising can be overwhelming; find an agency or expert specializing in Google Ads, Facebook Ads, and full-service digital marketing strategies. Whether you’ re looking for more website traffic, lead generation, or e-commerce sales, an agency can help create a strategy tailored to your business, and many provide free initial consultations.
Ben Theis is the CEO of Skol Marketing, a Minneapolis-based marketing agency serving clients with website services, social advertising and SEO planning, and social media management. www. OPE-Plus. com July 2025 OPE + 15